Top Women in PR: Erin Streeter

Erin Streeter, Senior Vice President, National Association of Manufacturers

As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly at the forefront of Washington’s marquee policy battles.

Streeter’s tenure at the NAM is the latest in a successful communications career that has brought her from Capitol Hill to the Department of Homeland Security. One of her colleagues notes that they “take pride in watching Erin mentor the next generation of women in public relations, setting an example of excellence not only for her team but also for the entire organization. That’s a testament to her thoughtful, decisive leadership.”

Another example of her leadership came via the 2015 State of Manufacturing Tour, which elevated the profile of manufacturing, combating outdated perceptions, and transforming the narrative of this cutting-edge industry. These achievements highlight Streeter’s focus and foresight as she helmed the tour, bringing the NAM’s message to twelve cities in three weeks. Through her strategic outreach plan, the NAM reached 27.5 million social media users during the tour. On Twitter alone, 22.2 million people heard from the NAM. More than 9,400 people engaged with the website in this period. These platforms allowed the NAM to engage directly with the public, making an impact that continues to reverberate.

In the NAM’s modern history, no other initiative generated the sustained level of media attention as the tour, ranging from dozens of major regional news outlets to national coverage in The Wall Street Journal, Fox News, Politico, The Hill, Roll Call and CNBC.