Andrea Coville, CEO, Brodeur Partners
When Andrea was appointed CEO, she was one of the few woman CEOs at Omnicom Group. She led and diversified Brodeur from its core technology platform into a midsize global agency serving technology, healthcare, financial services, nonprofit and business-to-business clients. She has published several research studies and a book on the topic of “Relevance,” her communications model. Andrea has worked for leading brands including Fidelity Investments, Mastercard, Phillips, Corning, Avnet, FM Global and the American Cancer Society.
Earlier this year, Brodeur Partners worked with Corning Incorporated, to increase awareness for its popular Corning Gorilla Glass product. While the product is well known in the technology industry, the challenge was to look for creative and innovative ways to reach a broader audience. Andrea spearheaded a new integrated campaign, including a proactive digital influencer strategy to leverage new networks and inspire dynamic, shareable content. The campaign was highlighted with a new adventure, following the journey of four popular travel bloggers in their trek through the challenge surfaces of the Pacific Northwest. The campaign garnered both social and traditional media and increased audience awareness of Gorilla Glass.