PR News honored its 2015 Agency Elite Awards winners and honorable mentions at its annual Agency Elite Awards Luncheon on October 26, 2015. The event honored the top PR agencies, their people and their campaigns. Also honored at the event were the 2015 Platinum PR Award winners and honorable mentions.
PR News Agency Elite Awards 2015
Winners and Honorable Mentions
Advocacy
Winner: Nebo - Choose ATL
Honorable Mention:
- TogoRun - Lilly Oncology: Hope Murals & PACE
Agency Awe Professional
Winner: Michael Kempner, MWWPR
Honorable Mentions:
- Kerri Allen, Cohn & Wolfe
- John Davies, Davies Public Affairs
- Carrie DeVries, DEVENEY
- Huma Gruaz, Alpaytac
- Glo Janata, TogoRun
- Ravi Sunnak, Havas PR North America
- Jenns Thomas, Nebo
Best Training/Education Program
Winner: MWWPR's Matter More Training Sessions
Honorable Mentions:
- Cognito - Channel Bootcamp and Training
- Waggener Edstrom Communications - Centralized Internship Program
Branding
Winner: Pac/West - Coloradans for Responsible Energy Development (CRED)
Honorable Mentions:
- The Conroy Martinez Group - Conrad Miami Salutes the Cultural Champions of Miami
- Kaplow Drives Brand Love & Laughter for Warner’s Bra with “Sleevage” Campaign
- NJI Media - Vacation Better Branding
Business to Business
Winner: Stein IAS for Trelleborg Marine Systems - The performance people
Honorable Mentions:
- Bhava Communications - A Powerful Approach to Business Communications
- Diffusion - Global Wireless Solutions
- Peppercomm - Susan Cain Quiet Spaces by Steelcase
- Uproar PR - LastPass
Cause/CSR
Winner: Everywhere Agency - The 100 Good Deeds #DeedADay Campaign
Honorable Mentions:
- Cone Communications - Make a Difference: CSR Leadership
- The Conroy Martinez Group - Read Conmigo's Biligual Literacy Month & Miami Seaquarium Celebrates Flipper's 50th
- ScoutComms Inc. - Get Skills to Work - Introducing careers in advanced manufacturing to the veteran community
Community Relations
Co-Winner: 135th Street Agency - REVOLT TV x Boys & Girls Club “#HelloHarlemNYC” Youth Initiative
Co-Winner: Waggener Edstrom Communications - Boys & Girls Clubs of Bellevue Partnership – Investing in Future Generations
Honorable Mentions:
- All Points Public Relations - Kona Ice's "Chill Out Day"
- Nebo - Build the BeltLine
- Text100 - Lenovo NA Partner LinkedIn Community
Consumer Marketing
Winner: MWWPR - Making MWWPR Matter More
Honorable Mentions:
- Klick Communications - Havaianas Australia Day Thong Challenge
- Purple Door Communications- Consumer Marketing Campaigns Driven by Research Insights
Content Marketing
Winner: Goldstein Group Communications, Inc -.Littelfuse Speed2Design 2014
Honorable Mentions:
- Amendola Communications - Content Helps Health Catalyst Take On Industry Giants
- Elasticity PR - #GiftCardsSuck
- Klick Communications - Durex - Someone Like Me
- Stein IAS for Trelleborg Marine Systems -- The Performance People
Digital / Social Media
Winner: APCO Worldwide - APCO's Studio Online
Honorable Mentions:
- Blonde 2.0 – Yo: the one word campaign
- Cardinal Web Solutions - Papa John's Atlanta - Interactive Marketing Campaign
- Coburn Communication - Walgreens Boots Alliance - #ArchMadness Initiative
- Kaplow Introduces Millennial Women to the World of St. Ives
- Klick Communications - Durex Someone Like Me
- MWWPR - Making MWWPR Matter More
- NJI Media - Business Roundtable Sustainability Report Landing Page
- Pac/West - Coloradans for Responsible Energy Development (CRED)
- Rainier Communications - On a Mission: Tell the Rest of the World
- rbb Public Relations - "Choose Your Own Escape" Spring Blogger Campaign
Financial Communications
Winner: ICR Inc. - IPO Communications
Honorable Mention:
- JCPR Inc. - A Partner in Communications
Integrated Communications
Winner: Tanis Communications - Tiny Sensors Making a Huge Impact
Honorable Mentions:
- 5W PR - Camp Bow Wow
- Cohn & Wolfe - Celebrating the "Do-It-Yourself" Spirit of Car Culture
- Lippe Taylor on behalf of Shionogi - Women Take Charge with Osphena
- lotus823 & Peerless-AV - B2B Thought Leadership Program
- Stein IAS for Trelleborg Marine Systems - The Performance People
- TogoRun - Lilly Oncology: Hope & PACE
Marketing Communications
Winner: Weber Shandwick & Ricoh Americas Corporation - Reshaping a B2B Brand through Content Publishing
Honorable Mentions:
- 5W PR - VideoBlocks
- iMiller Public Relations
Marketing to Women
Winner: Marina Maher Communications
Honorable Mentions:
- Lippe Taylor on behalf of Shionogi - Women Take Charge with Osphena
- rbb Public Relations - "Choose Your Own Escape" Spring Blogger Campaign
- Sway Group
Media Relations
Co-Winner: Cohn & Wolfe - Reigniting America's "Do-It-Yourself" Spirit: The Valvoline Reinvention Project
Co-Winner: Teva Respiratory and Tonic - Know Your Count
Honorable Mentions:
- Brownstein Group
- Henson Consulting Inc.
- Lippe Taylor on behalf of CynoSure - PicoSure®, The New Gold Standard in Aesthetic Treatments
- Murphy O'Brien Public Relations - The Peninsula Paris Opening
- Weber Shandwick on behalf of Gogoro - A ride like no other: Gogoro puts portable power on the megacity map
Nonprofit/Association
Winner: Coburn Communication – AARP: Boomers@50+ Initiative
Honorable Mentions:
- Burson-Marsteller and GPY&R - Australian Red Cross: Embers of Empathy
- DStreet - Making Heroes and Managing Villains for Comic Book Classroom
- Nebo - Build the BeltLine
- PRR Inc.
- Volume Public Relations - Marrying PR & Psychology to Raise $3.5 Million for Caddies
Product Launch
Winner: Kaplow Drives Conair’s Most Successful Product Launch of all Time
Honorable Mentions:
- Archer Malmo Public Relations - Selling a New Product Through Organic Storytelling
- Blonde 2.0 – Yo: the one word campaign
- Cohn & Wolfe - The Future is Now: Launching a Game-Changing Helmet
- Fuse, LLC for Black Box Wines / Constellation Brands Inc. - Lose the bottle
- Hawkins International Public Relations - La Compagnie
- Weber Shandwick - Better Sleep for the Holidays: Launching the S+ by ResMed
Promotion of Firm (Marketing, Advertising, PR)
Winner: Makovsky & Company Inc.
Honorable Mentions:
- Current - Marketing Current’s Mom Expertise
- Eastwick - Elevating Agency Awareness and Visibility
- MWWPR - Making MWWPR Matter More
- Peppercomm - Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences
- Racepoint Global - Evolution and Integration: Disrupting the Industry and Setting the Standard
Public Affairs
Winner: Davies Public Affairs
Honorable Mentions:
- Kreps DeMaria - Miami Seaport Alliance
- Purple Strategies - Communities In Schools
- TogoRun - Lilly Oncology: Hope & PACE
Publicity
Winner: Rock Orange - Cotton’s 24 Hour Runway Show Sets Guinness World Record
Honorable Mentions:
- Hawkins International Public Relations - Omni Grove Park Inn: Gingerbread
- Hawkins International Public Relations - Trend-Spotting: HIPR Hotel Clients With Bicycles
Reputation Management
Co-Winner: DStreet - Creating Economic Opportunity in Rural America with Farm Credit
Co-Winner: Rasky Baerlein Strategic Communications
Honorable Mentions:
- MWWPR - Making MWWPR Matter More
- Rinck Advertising - Inaugural Emerge Film Festival
Web Site
Winner: 70kft
Honorable Mentions:
- All Points Public Relations
- APCO Worldwide