2015 Agency Elite Awards: Content Marketing

Winner: Goldstein Group Communications, Inc.—Littelfuse Speed2Design 2014

Since 2012, Speed2Design has showcased the importance of implementing circuit protection early in the design process, providing the right information at the right time. The company shifted away from its previous efforts in favor of a content strategy built around a continuing mission to provide circuit protection education to its audience. The program was designed to provide educational content that targets electronic engineers in key vertical markets. The theme “Protecting Technology. Protecting Life.” was chosen because circuit protection is vital for keeping the everyday technologies that people depend on operating safely.

The Speed2Design team utilized editorial placements and marketing materials that featured circuit protection technology applications within the three target markets. The campaign used the Speed2Design.com site to promote content on targeted vertical market web pages. This year, Speed2Design.com began its migration to becoming a rapid response vendor that offers support and solutions to electronics engineers seeking information about proper circuit protection technology, selection and best practices in design.

Honorable Mentions

  • Amendola Communications - Content Helps Health Catalyst Take On Industry Giants
  • Elasticity PR - #GiftCardsSuck
  • Klick Communications  - Durex - Someone Like Me
  • Stein IAS for Trelleborg Marine Systems – The Performance People