Raha Bouda, Public Relations Manager, Ubisoft
Raha is unquestionably an integral member of the PR team at Ubisoft. On her first project lead she undertook the launch campaign for Ubisoft’s title “Watch Dogs”, which generated a total of nearly 600 million impressions and over 500 stories.
One of the highlights of the campaign was a fresh take on celebrity outreach that involved a more organic approach. She fostered relationships with actress and comedian Aisha Tyler and NASCAR driver Brad Keselowski for a launch event. During the event both celebrities had their likenesses rendered in game, which led to natural conversation topics for each celebrity and made for a compelling visual to accompany media tours. Coverage of the campaign included Jimmy Falon, VH1, Associated Press, USA Today and NBC Sports.