2014 PR News Agency Elite Awards: Content Marketing

Winner: Idea Grove

Idea Grove's work focuses on the three core goals of awareness through PR and social media outreach, engagement driven by high quality custom content and conversion—turning a lead into a subscriber.

Idea Grove worked with RiseSmart, a provider of outplacement and career management solutions, to boost exposure in national media leading up to Super Bowl XLVII. The campaign was grown from a small seed: Risesmart’s annual Super Bowl prediction revealed that in the past 25 Super Bowls, 80% of winning teams came from metropolitan areas with a lower unemployment rate. Idea Grove released this finding in multiple formats including a press release, blog posts, infographic and video, and RiseSmart earned coverage on ESPN, CNBC, Fox Business Network, MSN and scores of others.

The editors at Idea Grove have helped build the reputation of several brands as industry influencers. They established BearCom Wireless as an authority in the technology field by writing non-branded content covering communications issues on their content marketing site, Today’s Wireless World. They have turned over a dramatic increase in downloads of shopping app ShopSavvy through their Black Friday campaign which leveraged press releases, blog posts, social media and video. Idea Grove nurtures industry best practices and turns over consistent revenue spikes through its smart integration of content-driven PR, social, web and email marketing.

Honorable Mention:

  • Lazar Partners/Insulet Corporation