Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.
Stories by Tai Nichols
The Keys to a Viral PR Campaign Include Timing, Platforms and AudiencesMay 4th, 2023 by Tai Nichols
By tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement.
Tips for Following Up on Your PitchApril 19th, 2023 by Tai Nichols
PR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.
How Brands Can Benefit from Embracing TikTokApril 17th, 2023 by Tai Nichols
As brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.
Maximizing the Potential of User-Generated ContentApril 6th, 2023 by Tai Nichols
By following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.
Sophia Marshall of Comcast Shares Internal Communications Strategies During CrisisMarch 22nd, 2023 by Tai Nichols
In this brief Q&A, we caught up with Sophia Marshall, SVP of Communications, Comcast to discuss internal and external communications during a crisis.
How Your Brand’s Digital Accessibility Can Impact its ReputationMarch 14th, 2023 by Tai Nichols
In this brief Q&A, we caught up with Matisse Hamel-Nelis, VP of Communications, AbleDocs to discuss how a brand’s digital accessibility can impact its reputation.
How the Ad Council Vets Influencers and Measures their Impact on CampaignsFebruary 27th, 2023 by Tai Nichols
Ahead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.
How a Reporter Pivots in the Changing Media LandscapeNovember 21st, 2022 by Tai Nichols
The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.
How Leaning into Data Helps OkCupid Differentiate Itself When PitchingOctober 21st, 2022 by Tai Nichols
OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.