Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.
Stories by Tai Nichols


The Keys to a Viral PR Campaign Include Timing, Platforms and Audiences
May 4th, 2023 by Tai NicholsBy tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement.

Tips for Following Up on Your Pitch
April 19th, 2023 by Tai NicholsPR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.

How Brands Can Benefit from Embracing TikTok
April 17th, 2023 by Tai NicholsAs brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.

Maximizing the Potential of User-Generated Content
April 6th, 2023 by Tai NicholsBy following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.

Sophia Marshall of Comcast Shares Internal Communications Strategies During Crisis
March 22nd, 2023 by Tai NicholsIn this brief Q&A, we caught up with Sophia Marshall, SVP of Communications, Comcast to discuss internal and external communications during a crisis.

How Your Brand’s Digital Accessibility Can Impact its Reputation
March 14th, 2023 by Tai NicholsIn this brief Q&A, we caught up with Matisse Hamel-Nelis, VP of Communications, AbleDocs to discuss how a brand’s digital accessibility can impact its reputation.

How the Ad Council Vets Influencers and Measures their Impact on Campaigns
February 27th, 2023 by Tai NicholsAhead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.

How a Reporter Pivots in the Changing Media Landscape
November 21st, 2022 by Tai NicholsThe need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.

How Leaning into Data Helps OkCupid Differentiate Itself When Pitching
October 21st, 2022 by Tai NicholsOkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.