Stories by Scott Van Camp

After buying Al Gore’s Current TV channel for $500 million, the controversial news network must convince the U.S. public that it’s worth watching.

The number of U.S. shoppers who expect they will "never go back" to their pre-recession purchasing habits is declining.

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

With reports that Armstrong might issue a confession to doping during his cycling career, should he practice Crisis PR 101 and apologize, or has his apology "statute of limitations" run out?

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.

After buying the car sharing company for $500 million, Avis communicators will play a big role in taking the Zipcar brand to the next level.

Press releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.

Let’s face it. New Year’s Resolutions more often than not don’t quite work out. Such resolutions (finish Robert Caro’s latest tome on Lyndon Baines Johnson or hit the gym more frequently) may last a few weeks or months into the New Year, but th…

A New York Times article should serve as a wake-up call to an industry already under intense scrutiny.

PR execs need to step up their efforts to mix and match myriad digital media tools.