Stories by Scott Van Camp

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.

The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.

Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.

The National Labor Relations Board is calling out brands like GM, Costco and Target for "unlawful" social media rules regarding employees.

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.

Krisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement.

With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.

CEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.

Large numbers of adults don’t really understand how Facebook and Google make money.