Stories by Scott Van Camp

The PR News Advisory Board weighs in on how PR fared in 2012, and what you can expect as a PR pro in 2013.

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).

Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.

By now most of us are aware of “12-12-12: The Concert for Sandy Relief,” set for tonight at New York’s Madison Square Garden. The concert’s lineup is a who’s who of rock royalty (including The Who, by the way), and more than 2 billion…

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.

For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?

40% of surveyed B2B communicators are not yet using social media in their communications efforts.

Last week, Apple’s Tim Cook announced that his company would invest $100 million to move a portion of its Mac manufacturing back to U.S. shores in 2013. Cook told Bloomberg that “Next year we’re going to bring some production to the U…

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.