Stories by Scott Van Camp

In 2009 and 2010 Toyota faced a doozy of a crisis when some customers reported that the cat company’s vehicles were accelerating without warning, causing accidents, injuries and deaths. The accusations sent Toyota’s sales reeling, while its rep…

Here are six tips to supercharge your online search presence in the New Year.

Christmas Eve 2012 was not an enjoyable one for Netflix, the popular streaming video service. That night, customers across Canada, Latin America and the U.S. hit snags in streaming the company’s movies and TV shows into their homes—via various devi…

These words and phrases can help PR pros cut through the proverbial clutter.

The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.

As PR News readers know, we’re big on lessons learned. Many of these PR lessons result in tried and true tactics, like “measure everything” and “listen to your target audiences.” Because 2012 is drawing to a close, I&#8217…

Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.

A PR News poll of communications executives also finds that social media and media relations will be the top required skills for new hires.

The New York Times has published an in-depth investigative piece about Wal-Mart, and the heat is on for the retailer to respond.

A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch.