While there are several months to go before we find out if a Republican can unseat the incumbent in the White House, right now, the Democrats lead the Republicans in “worst PR spellers” race. A couple of weeks ago, someone from Rick Santoru…
Stories by Scott Van Camp
With Linsanely Great News Comes Great PR Responsibility
February 20th, 2012 by Scott Van CampThe emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.
Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands
February 20th, 2012 by Scott Van CampYouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.
Controversies Do Little to Dent Apple and Google’s Reputation Armor
February 17th, 2012 by Scott Van CampAre Apple and Google’s reputations bulletproof? Both tech behemoths have been under fire recently, with the computer maker under the gun about working conditions at their suppliers’ plants in China, and Google taking shots today about planting a co…
Petco’s Dog Clipping Problem Could Cut Reputation to the Bone
February 16th, 2012 by Scott Van CampThe charges sound almost too crazy to believe, but even if there’s a sliver of truth to them, Petco should brace itself for a PR crisis. Two pet owners in Hawaii have sued Petco, alleging… Continued
Petco’s Dog Clipping Problem Could Cut Reputation to the Bone
February 16th, 2012 by Scott Van CampThe national pet store chain is hit with wild charges that its groomers cut off dogs’ body parts.
Reputation Issues Drive Demand for Skilled PR Executives
February 15th, 2012 by Scott Van CampLisa Ryan of communications search consultancy Heyman Associates says organizations are looking most for leadership skills among PR job candidates.
Sierra Club’s Donation Dust-Up: Lack of Transparency Hurts
February 14th, 2012 by Scott Van CampIt’s not unusual for big environmental groups to accept big corporate donations, but doing it in secret is what has tripped up the Sierra Club.
Keeping the Media at Bay: Counterintuitive Yet Often Necessary
February 13th, 2012 by Scott Van CampThere are situations when tooting your organization’s horn must cease, and media deflection must begin.
Syria-Time to Move From Awareness to Action
February 10th, 2012 by Scott Van CampUnfortunately, at present there is no better case for the use of video to generate awareness than what is happening right now in Syria. As the international community debates on what action to take to… Continued