Jeremy Lin’s hoop success not only brought questions about how players of different ethnicity, experience and education are judged in the NBA, but also questions of political correctness and racial sensitivity—or insensitivity—off the court. …
Stories by Scott Van Camp
Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.
PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR ProsFebruary 27th, 2012 by Scott Van Camp
Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.
Here’s what you need to know to leverage the hottest social media platform around for your brand.
Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.
Jim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals.
While Pinsanity is on the ascendant for communicators and brands, the ability of users to copy and post content from other sites has some crying foul.
The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.
With its reputation at risk thanks to a bevy of recalls over the last three years, the healthcare giant makes a CEO change.