Stories by Scott Van Camp


Ben & Jerry’s ‘Lin-Sanity’ Flavor Leaves Bad Taste

February 27th, 2012 by

Jeremy Lin’s hoop success not only brought questions about how players of different ethnicity, experience and education are judged in the NBA, but also questions of political correctness and racial sensitivity—or insensitivity—off the court. …

Allred’s E-Mail Mistake Does Damage to Reputation

February 27th, 2012 by

By accidentally revealing a media list of 380 people, attorney Gloria Allred did little to dispel a gnawing reputation issue.

Charting the Industry: Social Media Now a Fixture for Live Events

February 27th, 2012 by

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.

PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR Pros

February 27th, 2012 by

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.

10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

February 27th, 2012 by

Here’s what you need to know to leverage the hottest social media platform around for your brand.

Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

February 24th, 2012 by

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.

Sponsorship Measurement: 4 Ways to Prove Positive ROI

February 24th, 2012 by

Jim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals.

Pinterest Excitement Tempered by Copyright Concerns

February 23rd, 2012 by

While Pinsanity is on the ascendant for communicators and brands, the ability of users to copy and post content from other sites has some crying foul.

Charlie Kimball’s Three Tips for Handling Hired Spokespeople

February 22nd, 2012 by

The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.

Will a New CEO Help Johnson & Johnson Regain Its Mojo?

February 22nd, 2012 by

With its reputation at risk thanks to a bevy of recalls over the last three years, the healthcare giant makes a CEO change.