Stories by Scott Van Camp

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.

Makovsky + Company’s Steve Seeman and Ruder Finn’s Mindy Gikas provide tips on crafting the perfect cover letter.

Even grizzled media relations experts can unload a devastating gaffe, as Mitt Romney campaign adviser Eric Fehrnstrom has just learned.

Capitalize on the growth of online gaming with these three tips from Next-POV CEO Steve Brenner.

Bolstered by strong Facebook and Twitter presences, The Hunger Games, set for release on Friday, is also the cornerstone of an ambitious Oxfam effort to fight hunger.

Earth Day may include composting and dumpster diving, but it’s also become a day to introduce strategic CSR messages.

"Kony 2012" filmmaker Jason Russell’s public romp in a San Diego neighborhood gets unwanted attention for Invisible Children.

Keeping your PR employment options open? Here are key tips from PR employment experts on what to include—and what not to include—in your résumé.

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.