Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.
Stories by Scott Van Camp
When Submitting a PR Resume, Always ‘Cover’ Yourself First
March 23rd, 2012 by Scott Van CampMakovsky + Company’s Steve Seeman and Ruder Finn’s Mindy Gikas provide tips on crafting the perfect cover letter.
Top Romney Aide Gets a Case of the Shakes, Stirs Up Rivals
March 22nd, 2012 by Scott Van CampEven grizzled media relations experts can unload a devastating gaffe, as Mitt Romney campaign adviser Eric Fehrnstrom has just learned.
Gamification Communications: When Game Playing is Good PR
March 22nd, 2012 by Scott Van CampCapitalize on the growth of online gaming with these three tips from Next-POV CEO Steve Brenner.
Digital/Social Platforms Power The Hunger Games
March 21st, 2012 by Scott Van CampBolstered by strong Facebook and Twitter presences, The Hunger Games, set for release on Friday, is also the cornerstone of an ambitious Oxfam effort to fight hunger.
Earth Day an Annual Reminder of CSR Authenticity and Transparency
March 21st, 2012 by Scott Van CampEarth Day may include composting and dumpster diving, but it’s also become a day to introduce strategic CSR messages.
Deft Handling of ‘Kony’ Criticism Gets Upstaged
March 20th, 2012 by Scott Van Camp"Kony 2012" filmmaker Jason Russell’s public romp in a San Diego neighborhood gets unwanted attention for Invisible Children.
PR Résumé Do’s and Don’ts: How to Keep Your Résumé From Going ‘On File’
March 19th, 2012 by Scott Van CampKeeping your PR employment options open? Here are key tips from PR employment experts on what to include—and what not to include—in your résumé.
Journalists in New Beats? Focus on Opportunities, Not the Headaches
March 19th, 2012 by Scott Van CampNew media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.
Charting the Industry: Engage in Real Time for Better Outcomes
March 19th, 2012 by Scott Van CampThe addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.