Stories by Caysey Welton

Co-Winner: Macy’s Brings “Yes, Virginia The Musical” to Schools Nationwide When you think Macy’s and product launch, an animated musical probably isn’t the first thing that comes to mind. But that was exactly what the… Continued

Winner: DIAGEO LAC – Our Passion How do you get 3,500 plus employees spread across many countries in the vast region of Latin America and the Caribbean (LAC) to feel as though they’re part of… Continued

Winner: Be The Match with PadillaCRT – Inspiring Congressional Support of a Life-Saving Cause  Sometimes it’s easy to forget that public relations is more than bolstering brands and gaining publicity for clients. That is, sometimes… Continued

Winner: Financial Times Digital Learning Week 2012 With its Digital Learning Week 2012, The Financial Times set out to stay ahead of the digital curve by developing an internal communications strategy to reflect its external… Continued

Winner: Qorvis Communications – Turning the Channel to Al Jazeera America It was a huge communications challenge: Al Jazeera Media Networks was going to acquire Current TV and use Current’s cable distribution to start a… Continued

Winner: Pepco Holdings, Inc. – A Change of Direction In recent years, Pepco Holdings, Inc., particularly its Pepco utility, struggled with service reliability and restoration issues that led to a customer satisfaction nosedive and indicated… Continued

Winner: Perry Ellis International The Perry Ellis International Annual Report 2013 came to shareholders hot off the runway and ready to turn heads. The report was designed with the same eye for aesthetic and attention… Continued

Winner: Hanna Lee Communications – The World’s Most Talked About and Most Profitable Bar Opening:  The Dead Rabbit, a ‘Gangs of New York’ Style Cocktail Saloon Hanna Lee Communications conducted a successful branding campaign by… Continued

Winner: The Asian Art Museum – Operation: Lost Warrior San Francisco’s Asian Art Museum (AAM) kicked off its 10th year in its Civic Center location with an exhibition from one of the greatest archaeological discoveries:… Continued

Co-Winner: NAMI – You Are Not Alone On Oct. 1, 2012, with a budget of zero dollars the National Alliance on Mental Illness (NAMI) launched its “You Are Not Alone in this Fight” (YANA) year-end… Continued