Rise in Social Media Use During Pandemic Has Quickened Crisis Response Time

Editor’s Note: Late yesterday (Sept. 20) COVID-19 became America’s deadliest pandemic. And it shows no sign of ending. Some people are back in the office. Others are deciding where and how to work. While people are moving around more frequently than during the pandemic’s early stages, they’re still spending record time on social media.

How has this moment influenced crisis, if at all? What crises can we expect to see in the next few months? We asked Justine Griffin, principal, Rasky Partners and Edward Segal, author, Forbes columnist and principal, Edward Segal Communications. Their remarks were edited for space.]

Crisis Insider: What crises will we see in the next few months?

Justine Griffin: We’re seeing a lot of cyberattacks.


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