Stories by Seth Arenstein

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NFL football

Urban Meyer Gets First NFL Win, But the League’s Potential Crises Loom

October 19th, 2021 by

The National Football League has endured a slew of issues and crises in the past five years. This month’s Crisis Averted takes a look at the most recent issues.

Terms You Need to Know [October 2021]

October 19th, 2021 by

In this month’s Buzz Box, we take a look at the terms “ENABLERS Act” and “Sweeps” to explain how they relate to the crisis communicator.

Toss Your Involved Crisis Plan, But Ensure You Lead with Internal Communication

October 18th, 2021 by

This month, we discuss in-crisis moments, after you’ve determined you’re in a crisis. Our dialoguers are veteran communicators and authors Eric Dezenhall, co-founder and president of DC-based Dezenhall Resources, and Chris Rosica, president of Rosica Communications of NJ. Both whack at a few sacred cows in this dialogue.

PR Pros Understand Katie Couric Better Than Most

October 15th, 2021 by

A pair of journalistic ethics issues this week should concern PR pros. Their ultimate harm to earned media is uncertain.

Urban Meyer and Facebook Seeking Trust

October 7th, 2021 by

Jaguars coach Urban Meyer and Facebook founder Mark Zuckerberg have plenty in common. Both should heed the advice of Shad Khan, the Jaguars’ owner.

Internal Communicators Rely on PR Basics to Address Return to Work

October 1st, 2021 by

They are among the most-asked questions now: What will the return to office (RTO) look like and when will it happen? For most companies, the truth is, ‘We’re not entirely sure.’

Feds Get Serious About How and When Companies Communicate Cyber Incidents

October 1st, 2021 by

The ubiquity of cybercrime has made communication about it a subspecialty that PR pros need to acquire. Or they must hire communicators and lawyers with knowledge of cyber jargon, technology, rules and regulations.

Supermodel Molly Sims Shows Influencers are Untouchable No More

September 30th, 2021 by

An Aug. 6 ruling in a case against supermodel Molly Sims and the beauty brand she represented could herald a new chapter in brand-influencer relations. Seemingly untouchable previously, influencers now may have a target on their back.

Reputation Building is Bottom Up and Top Down, and Requires Internal, External Communication

September 3rd, 2021 by

Shaffra Gray-Read, senior reputation manager for KFC (UK & Ireland), talked with PRNEWS about her interest in diversity & inclusion as well as her penchant for using data.

The Content Studio Model is Propelling Holistic Approach in B2C’s Digital-First PR Push

September 1st, 2021 by

Though it’s rare for companies and PR pros, especially those in the B2C space, to be without a digital PR or video effort, some communicators view digital PR as a storytelling supplement only. They add video, podcasts and other social media tools to the communication plan only after more traditional media relations elements are set.