Stories by Richard Brownell

There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right.

PR News celebrated the winners and honorable mentions of its 2014 PR People Awards at the National Press Club in Washington, D.C. on Dec. 9, 2014.

Sabrina Horn, Founder, President and CEO, HORN When it comes to leadership, Sabrina Horn says it best: “Be smart. Be kind. Be generous. Be curious. And never, EVER, let anyone or anything get in your… Continued

Ray Day, Vice President of Communications, Ford Motor Company As Group Vice President of Communications for the Ford Motor Company, Ray Day leads all the company’s global external and internal communications and public relations activities.… Continued

Gil Bashe, Executive Vice President, Health Practice Director, Makovsky + Company Gil Bashe heads the Makovsky Health practice and offers large agency perspective and specialty-firm expertise – with experience in brand positioning, crisis and issues… Continued

A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet.

Infographics have grown to become one of the most powerful communications tools in use today. Are you using them to your advantage?

Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.

Mike Nichols’ career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons.

PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience.