Stories by Richard Brownell

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.

Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.

We asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say.

If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success.

Effective communication on social media requires proper planning and execution. Here are some basic rules for creating engaging messages.

The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety… Continued

Last night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.

Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.

The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.