2014 PR News Hall of Fame: Sabrina Horn

Horn_Sabrina_The Horn Group (3)

Sabrina Horn, Founder, President and CEO, HORN

When it comes to leadership, Sabrina Horn says it best: “Be smart. Be kind. Be generous. Be curious. And never, EVER, let anyone or anything get in your way.”

This confidence, combined with a fundamental belief in valuing, collaborating with and empowering those around her, has been a driving force in Horn Group’s growth from start-up to industry leader. It’s an infectious attitude that allows employees to excel in their individual areas of expertise, and the result – 23 years of agency success – speaks for itself.

Sabrina started The Horn Group in 1991 with the vision to build a communications agency that would break new ground in technology markets, employment practices and client service. Today she continues to guide the firm’s evergreen mission and values, overseeing operations, business strategy and development, and providing counsel to clients.

Sabrina has served as a Board Member on the Council of PR Firms, Software Industry Information Association, and is frequent speaker at technology and marketing industry conferences around the country. Sabrina has authored several research papers including "Public Relations for Emerging Growth Technology Companies," and "Advertising in the People's Republic of China." Sabrina has received accolades for Best U.S. Employer, www.workingwoman.com, and has been consistently recognized by PR Week, Holmes Report and Inside PR as one of the PR industry's most successful entrepreneurs and innovators. She is also on the Advisory Board for the Jordan, Edmiston Group, Inc., and a member of the Arthur Page Society. Previously, Sabrina worked at Blanc & Otus and Edelman Public Relations, both in San Francisco. She has a MS in Public Relations from Boston University and a BA in American Studies from Hobart and William Smith Colleges.

Sabrina enjoys cooking, running, and playing with her two daughters.