Stories by Richard Brownell

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Great Lessons in Nonprofit PR

February 27th, 2014 by

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.

Nonprofit PR Awards: Corporate/Nonprofit Partnership/s

February 26th, 2014 by

Winner: Charles Schwab Foundation and Boys & Girls Clubs of America – Money Matters Music Mogul Many of the nation’s teenagers advance into adulthood without learning the necessary skills that lead to financial independence and… Continued

Nonprofit PR Awards: Nonprofit Team of the Year

February 26th, 2014 by

Winner: NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC Hurricane Sandy was an example of a situation where communications were essential to help maintain the reputation of the NYU Langone Medical Center,… Continued

Nonprofit PR Awards: Media Relations

February 26th, 2014 by

Co-Winner: NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC Hurricane Sandy was an example of a situation where communications were essential to help maintain the reputation of the NYU Langone Medical Center, a… Continued

Nonprofit PR Awards: Digital & Social Media Excellence

February 26th, 2014 by

Winner: Alembic Health Communications – Taking Flight on Twitter to Increase Meningitis Awareness & Engage Stakeholders in Prevention The National Meningitis Association (NMA) was founded by parents whose children died or suffered from meningococcal disease, also… Continued

PR News Announces Winners of 2014 Nonprofit PR Awards

February 26th, 2014 by

PR News celebrated the winners and honorable mentions of its 2014 Nonprofit PR Awards at the National Press Club in Washington, D.C. on Feb. 26, 2014.

Social Media Tips for Nonprofits and Associations

February 26th, 2014 by

Social media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association.

Olympian Bode Miller Avoids Weepy Interview Blame Game

February 18th, 2014 by

Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.

Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

February 14th, 2014 by

What does the announcement of Facebook’s new gender options tell communicators?

5 Storytelling Tips to Make Your Brand More Relatable

February 11th, 2014 by

Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.