Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.
Stories by Richard Brownell
Nonprofit PR Awards: Corporate/Nonprofit Partnership/s
February 26th, 2014 by Richard BrownellWinner: Charles Schwab Foundation and Boys & Girls Clubs of America – Money Matters Music Mogul Many of the nation’s teenagers advance into adulthood without learning the necessary skills that lead to financial independence and… Continued
Nonprofit PR Awards: Nonprofit Team of the Year
February 26th, 2014 by Richard BrownellWinner: NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC Hurricane Sandy was an example of a situation where communications were essential to help maintain the reputation of the NYU Langone Medical Center,… Continued
Nonprofit PR Awards: Media Relations
February 26th, 2014 by Richard BrownellCo-Winner: NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC Hurricane Sandy was an example of a situation where communications were essential to help maintain the reputation of the NYU Langone Medical Center, a… Continued
Nonprofit PR Awards: Digital & Social Media Excellence
February 26th, 2014 by Richard BrownellWinner: Alembic Health Communications – Taking Flight on Twitter to Increase Meningitis Awareness & Engage Stakeholders in Prevention The National Meningitis Association (NMA) was founded by parents whose children died or suffered from meningococcal disease, also… Continued
PR News Announces Winners of 2014 Nonprofit PR Awards
February 26th, 2014 by Richard BrownellPR News celebrated the winners and honorable mentions of its 2014 Nonprofit PR Awards at the National Press Club in Washington, D.C. on Feb. 26, 2014.
Social Media Tips for Nonprofits and Associations
February 26th, 2014 by Richard BrownellSocial media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association.
Olympian Bode Miller Avoids Weepy Interview Blame Game
February 18th, 2014 by Richard BrownellBode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.
Facebook’s Custom Gender Option a Lesson in Understanding Your Audience
February 14th, 2014 by Richard BrownellWhat does the announcement of Facebook’s new gender options tell communicators?
5 Storytelling Tips to Make Your Brand More Relatable
February 11th, 2014 by Richard BrownellStorytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.