Stories by PRNEWS

Patients are perhaps the most important stakeholder group in healthcare communications, but establishing relationships with them can be a touchy endeavor. Consumers protect their privacy fiercely, and the law, in most cases, prohibits corporations and… Continued

Healthcare communication is becoming medical and ethical mush. No matter which issue tops the headlines, the evening news or the talking heads circuit, there’s little question that medical matters will always be a dominant theme.… Continued

After chatting it up with several communicators who made a career shift into and within healthcare, PR NEWS and its sister publication, Healthcare PR & Marketing News, confirmed a no-brainer: the healthcare sector is a… Continued

The Case Most babies develop a natural resistance to respiratory syncitial virus (RSV), but the condition can be fatal to premature infants born with underdeveloped lungs and weakened immune systems. Each year, RSV results in… Continued

MediZine Guidebook 298 Fifth Ave. 2nd Floor New York, NY 10001 212/695-2223 http://www.mediZine.com When Congress passed the Omnibus Budget Reconciliation Act (OBRA) in the early ’90s, pharmaceutical marketing exec Traver Hutchins saw a golden publishing… Continued

Healthcare reporters often roll their eyes and sigh when they get a cold call from a PR practitioner about “National [Pick the Disease] Week” or a press release filled with jargon about FDA approval of… Continued

We didn’t exactly feel special when we received a recent fax from Jay North & Co., “Public Relations Extraordinaire” addressed to, “My favorite publication.” The release (which, incidentally, had nothing to do with PR) announced… Continued

Partrick Healy joins the Boston Globe as education writer, covering Massachusetts colleges and national trends in higher education. phealy@globe.com…Tessa Romita joins Business 2.0 as section editor contributing to the Numbers section. tromita@business2.com. 415/656- 8272…Anne Bothwell… Continued

News Coming of Age. Got news regarding the senior set? Watch for a special issue of American Demographics in November on aging and retirement. Content will focus on healthcare trends such as the future of… Continued

B-to-Glee. No wonder the pundits have been gushing about b-to-b. Proving that the trade market is, indeed, a hot piece of real estate, the latest study by Fairfield Research and American Business Media finds that… Continued