Stories by PRNEWS

The hyperproliferation of Web sites is creating demand for new top level domain names (TLDs). These are the “dot-suffixes” that differentiate between types of sites, such as .org, .net and .com – much the way… Continued

Lending weight to the new conventional wisdom that PR (not advertising) builds brands from scratch, seed development firm Yazam acquires the Philly-based PR shops Gregory Communications and Financial Communications Associates, as a means of “accelerating… Continued

Consolidation in the PR field continues apace as big firms keep buying smaller ones. Among the purchases in the last two weeks: J. Walter Thompson (owned by WPP Group) acquires Imagio Technology Advertising and PR,… Continued

Have you ever given a speech at a trade seminar and noticed that half of your audience wasn’t paying attention? Did you watch people fall asleep just as you were about to make your most… Continued

2000 Platinum PR Honorable Mention The Case When Hotmail debuted the concept of free, Web-based email in 1996, it quickly became a smash hit with Internet users. When Microsoft bought the start-up, Hotmail traded its… Continued

As parental communications counselors prepare to ship their kids back to school next month, some may well be considering sending their staff and agency teams along for the ride – to sixth grade English class.… Continued

Christine Gorman Medical/Health Senior Writer Time magazine Room 2347, 1271 Sixth Ave. New York, NY 10020 212/522-3685 gorman@time.com Focus: Writes “Your Health” column (alternates with Dr. Ian Smith), which offers personal health advice related to… Continued

Rodale Inc. names DavidZinczenko editor of Men’s Health magazine. 610/967-5171…Russ Mitchell joins Business 2.0 as exec editor. Sarah Stirland starts as senior writer covering the investment and finance community. rmitchell@business2.com or sstirland@business2.com…Barbara Rose leaves Crain’s… Continued

Getting medicine to market. The October issue of Pharmaceutical Executive will have a feature story entitled, “Logistics – From factory to pharmacy,” tracing the process that a new drug must go through before hitting the… Continued

The benefits of a “G” rating. Want to get on the medical community’s good side? Find ways to stress your product’s violence-free nature. The American Academy of Family Physicians’ board has expanded its call to… Continued