Stories by PRNEWS

As “e” business begins to segue into simply business, tech reporting has begun to converge with more mainstream business coverage. It’s focusing less on the mechanics of technology and more on how it has shaped… Continued

2000 Platinum PR Honarable Mention The Case Magnetic Poetry rose to become a staple of pop culture in the mid ’90s, but by 1999, sales of the tiny make-your-own-poetry word tiles had plateaued. Kohnstamm Communications… Continued

eCompany Now http://www.ecompany.com 1 California, 29th Floor San Francisco, CA 94111 415/293-4800 eCompany Now and ecompany.com represent AOL/Time Inc.’s attempt to create an interdependent magazine and Web site. The “twins” are reaching for general business… Continued

The job of selling a merger to employees is one of the most challenging tests for a communicator. Un-selling it makes the first part look easy. In the wake of some spectacular M&A failures -… Continued

line56 1 Market St. Spear Tower 36th Floor San Francisco, CA 94105 415/293-8443 http://www.line56.com Whenever a new business trend or marketplace emerges, the publications that pop up to cover it inevitably start out broad and… Continued

After we read a case study about a Theriot & Associates promotional campaign in our sister publication Selling to Kids, we weren’t surprised to see a release from the agency with the headline, “Expert Nominates… Continued

Allison Bass, writer for the Living section at the Boston Globe, leaves to become senior editor at CIO, 508/872-8200. Contact Fiona Luis, Living editor, at 617/929- 2800…Tom Cekay, former interactive news editor for the Chicago… Continued

Windows Opening. The Sept. 4 issue of Information Week will be the third Windows 2000 Quarterly, with in-depth features on the new Windows operating system. Topics include troubleshooting guides, how-to’s, and other helpful updates (submission… Continued

Girls go surfing. Teen magazine will publish GO! The Girls Guide to Everything on the Internet, a 16-page detachable insert to help its readers better understand the Internet and find sites on trends, celebrities, fashion… Continued

Time marches on. Time Inc. tops a new list of the leading magazine media companies while eight of the publishing house’s magazines rank among the top 30 magazines. Time Inc. has estimated magazine-related revenues of… Continued