Stories by PRNEWS

JobTracker

August 28th, 2000 by

FSBA: Media Consultant $100 billion public pension fund seeking the services of a media consultant. Details of the engagement available Aug. 25 at http://www.fsba.state.fl.us Florida State Board of Administration Tallahassee, Florida. JobTracker Ad Placement To… Continued

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August 28th, 2000 by

When Caster Communications of Providence, R.I., put out an invitation for journalists to receive a $100 gift certificate to visit OneCall.com, the goal was to earn reviews for the A/V specialty e-tailer. The question of… Continued

Verbs With Verve May Get You Hired

August 28th, 2000 by

Trying to impress that potential employer with your creative prowess? You might want to double-check your resume and gauge its rating on the snooze-o-meter. Action verbs and colorful phrases will definitely make your pitch stand… Continued

Marcom Gets an Angel

August 28th, 2000 by

A new Web site, http://www.MarketingAngel. com, promises to sit on your shoulder and provide guidance with issues relating to design, media, PR and copywriting. The new site is the brainchild of McCall Media & Marketing,… Continued

Web Offenses On the Rise

August 28th, 2000 by

Poor Pokémon. Of all the monsters he has to face in combat, the hardest battle may be with the online porn site that’s “borrowing” his brand name for alternative use (we’re figuring you readers can… Continued

Chain Reaction

August 28th, 2000 by

On the road to crisis communications there are product recalls and there are lawsuits. Although Firestone’s tire defect has dominated national news headlines in the past two weeks, class action lawsuits constitute the fastest growing… Continued

Strategic Partnerships Prove Web is No Place for Loners

August 28th, 2000 by

Your company’s e-business unit is exploring how some shrewd partnerships might enhance your brand’s credibility and market share online. Does your PR team have a seat at the table? This year, more than $110 billion… Continued

Houston Seeks Mexican Tourists’ Mindshare

August 28th, 2000 by

The Case Houston had an image problem. The fourth-largest city in the U.S., the Texas seaport was seen as an oil and cow town, a place to do business, home to a world-class medical center… Continued

Regulation FD Targets Selective Disclosure, Changes IR Landscape

August 28th, 2000 by

First of two parts Corporate communicators and IR managers are facing a new world – thanks to a new federal rule, they will have to change the way they handle investor and analyst communications. The… Continued

Media Insight

August 21st, 2000 by

“Science Daily” Discovery Science Channel 7700 Wisconsin Ave. Bethesda, Md. 20814-3579 301/986-1999 http://www.discovery.com Recent breakthroughs such as the human genome project have whet the American public’s appetite for science news, and Discovery Science Channel is… Continued