Stories by PRNEWS

Chances are you’ll soon see a PSA for the Lustgarten Foundation for Pancreatic Cancer Research. More than 20 of the country’s top media company executives are throwing their support behind the PSA campaign to raise… Continued

The growing rate of HIV/AIDS infection among African-American women provides a disturbing, often humbling reminder that prevention and testing messages aren’t getting through. African-American women accounted for 64% of female AIDS cases in 1998 and… Continued

Latingirl Magazine 70 Hudson St. 5th Floor Hoboken, NJ 07030-0625 201/876-9600 http://www.latingirlmag.com Latingirl targets 12- to 19-year-old Hispanic girls with a bimonthly publication carrying a mix of typical teen magazine articles and features geared to… Continued

A personal touch can make all the difference in a media pitch – provided the pitchmeister and journalist are already acquainted. On the other hand, a first-time pitch riddled with faux-chumminess can be so horrifyingly… Continued

Dallas Morning News staff writer Jennifer Files leaves to join the San Jose Mercury News as telecommunications access reporter. 408/920-5026. Her replacement is Vikas Bajaj. 214/977-8389. Crayton Harrison replaces Bajaj as technology reporter. 214/977-8969 …Lydia… Continued

Ad-Vantage. Want to ingratiate yourself with journalists? It helps if you can feel their pain – at least vicariously. Media relations guru Lisa Kovitz (Burson- Marsteller) attended a recent Publicity Club of New York meeting… Continued

New York State of Mind. Next month the New York Daily News will introduce a free, evening paper to fuel the news cravings of the city that never sleeps – and, many pundits observe, to… Continued

Inside Busts Out. It was only a matter of time until Inside.com parent company Powerful Media made the move to expand its empire offline. The harbinger of all things media-related plans to launch a print… Continued

U.S. Newswire introduces SourceLink, a Web-based query service designed to connect journalists with expert sources in the public affairs arena. The National Press Club is contributing sources to the database. Busted: Alan Nevins, a literary… Continued

What dotcom cool down? Bigwig agencies have hardly abandoned the inevitable gloat that seems to ooze its way to the surface of every media interview: “We’re so swamped that we are now interviewing prospective clients… Continued