Stories by PRNEWS

Then and Now: The Evolution of Crisis Comms

January 21st, 2002 by

Today, Joseph Diorio is a VP of PR with Boyd Tamney Cross in Wayne, Pa. But 20 years ago, he was working as a communications specialist at IBM on the day a former employee drove… Continued

Enron Crisis Powers Down

January 21st, 2002 by

The Enron debacle is the crisis du jour in business and political circles, a disaster that one crisis expert calls “a lesson in how to do everything wrong.” The company’s reputation has been demolished among… Continued

Editor’s Note

January 14th, 2002 by

The tactics featured in this first installment of “Strategy of The Week” — and more — are featured in the just published PR NEWS Book of 100 Best Case Studies in PR, a compilation of… Continued

Career

January 14th, 2002 by

The job market may not be looking up, but with the rightresolutions, 2002 could be a year for great professional growth, according to Tracey Turner, executive director of The CreativeGroup, a staffing firm specializing in… Continued

Goofs and Gaffes – 2001’s Sloppiest PR

January 14th, 2002 by

Each year San Francisco’sFineman PR compiles a list of the passingyear’s biggest PR missteps. This year’s”honorees”: Philip Morris’ report on the “positive”effects of smoking in the Czech Republic:smoking deaths save the country $147 million annually.… Continued

Web Credibility

January 14th, 2002 by

What can you do to make your corporate site credible in the eyes of the consumer? Makovsky & Co. is teaming with Stanford University researchers to measure just how audiences determine whether a Web site… Continued

People Moves

January 14th, 2002 by

Corporate Moves Sodexho hires Reginald Gilliam, Jr. as senior vice president for government affairs. Gilliam most recently served as senior managing director of Hill and Knowlton Public Affairs. Nonprofit and Association Moves Robert Stoddard becomes… Continued

Multi-Faceted Campaign Gets Consumers Dipping

January 14th, 2002 by

The news that yet another company had come out with a portable snack for on-the-go Americans wasn’t likely to win headlines in 2000. So when Dean Foods turned to Dome Communications to launch its Dips-for-One… Continued

Media Insight: InvestmentNews

January 14th, 2002 by

http://www.investmentnews.com New York Headquarters 711 Third Avenue 3rd Floor New York, NY 10017 212/210-0100 FAX: 212/210-0117 or Washington News Bureau 814 National Press Building Washington, DC 20045 202/662-7200 202/638-3155 If you want a good idea… Continued

Media Moves

January 14th, 2002 by

National News: Ethan Bronner’s title at The New York Times changes from education editor to assistant editorial page editor. A replacement has not been named, but email Joe Berger with information regarding education coverage, jberger@nytimes.com… Continued