Today, Joseph Diorio is a VP of PR with Boyd Tamney Cross in Wayne, Pa. But 20 years ago, he was working as a communications specialist at IBM on the day a former employee drove… Continued
Stories by PRNEWS
Enron Crisis Powers Down
January 21st, 2002 by PRNEWSThe Enron debacle is the crisis du jour in business and political circles, a disaster that one crisis expert calls “a lesson in how to do everything wrong.” The company’s reputation has been demolished among… Continued
Editor’s Note
January 14th, 2002 by PRNEWSThe tactics featured in this first installment of “Strategy of The Week” — and more — are featured in the just published PR NEWS Book of 100 Best Case Studies in PR, a compilation of… Continued
Goofs and Gaffes – 2001’s Sloppiest PR
January 14th, 2002 by PRNEWSEach year San Francisco’sFineman PR compiles a list of the passingyear’s biggest PR missteps. This year’s”honorees”: Philip Morris’ report on the “positive”effects of smoking in the Czech Republic:smoking deaths save the country $147 million annually.… Continued
Web Credibility
January 14th, 2002 by PRNEWSWhat can you do to make your corporate site credible in the eyes of the consumer? Makovsky & Co. is teaming with Stanford University researchers to measure just how audiences determine whether a Web site… Continued
People Moves
January 14th, 2002 by PRNEWSCorporate Moves Sodexho hires Reginald Gilliam, Jr. as senior vice president for government affairs. Gilliam most recently served as senior managing director of Hill and Knowlton Public Affairs. Nonprofit and Association Moves Robert Stoddard becomes… Continued
Multi-Faceted Campaign Gets Consumers Dipping
January 14th, 2002 by PRNEWSThe news that yet another company had come out with a portable snack for on-the-go Americans wasn’t likely to win headlines in 2000. So when Dean Foods turned to Dome Communications to launch its Dips-for-One… Continued
Media Insight: InvestmentNews
January 14th, 2002 by PRNEWShttp://www.investmentnews.com New York Headquarters 711 Third Avenue 3rd Floor New York, NY 10017 212/210-0100 FAX: 212/210-0117 or Washington News Bureau 814 National Press Building Washington, DC 20045 202/662-7200 202/638-3155 If you want a good idea… Continued
Media Moves
January 14th, 2002 by PRNEWSNational News: Ethan Bronner’s title at The New York Times changes from education editor to assistant editorial page editor. A replacement has not been named, but email Joe Berger with information regarding education coverage, jberger@nytimes.com… Continued