Stories by PRNEWS

Secretary of State Colin Powell was ranked the most credible public figure (91 percent) over President Bush (86 percent) and Rudy Giuliani (87 percent) according to a recent survey in the March issue of Business… Continued

Enter the CEO Navigator, a new research tool from Burson-Marsteller designed to offer guidance to chief execs on how to communicate with vital stakeholder audiences. B-M’s research shows 48 percent of a corporation’s reputation is… Continued

Choosing the best trade events for your executives and announcements can be a tough job. PR NEWS and Catchpole Corp. are making it a little easier with a new feature on PRandMarketing.com. Go to our… Continued

Steve O’Keeffe, founder of O’Keeffe & Co., an advertising, PR and marketing firm, expands his horizons with a new venture, PRSourceCode, bringing together technology journalists and PR pros. PRSourceCode’s first offering, Edit Forum, provides high-tech… Continued

For most of my 27 years in this profession, I’ve worked in nonprofit and association communications. During college, while working in radio news and public affairs, I didn’t think about this particular industry setting for… Continued

We asked communications execs from nonprofits and associations to give us their read on the toughest challenges for 2002. Here’s a sampling: Challenges today and through 2002: Continually balancing the issue of membership and providing… Continued

In our January 14 case study, we reported on the launch of Dean Foods’ Dips-for-One. The American Dietetic Association would like to clarify that it did not conduct research with Dome Communi-cations and adds that… Continued

The American Association of Clinical Endocrinologists and the Washington, D.C. office of Ketchum Public Relations discovered the value of unique messages for unique groups last month when they targeted African Americans, Latinos and other ethnic… Continued

Non-government organizations are gaining the same credibility corporate America and the U.S. government have always enjoyed, according to Edelman’s second annual survey of U.S. and European Opinion Leaders. The survey of “opinion leaders,” defined as… Continued

740 North Rush Street 4th Floor Chicago, IL 60611 312/649-5350 http://www.modernphysician.com The editors of Modern Physician are serious about the business of medicine. They have to be with a circulation of around 32,500 doctors (and… Continued