Launching a tech title in today's marketplace seems foolhardy at best. But publishing veterans David Bunnell (founder of PC World and MacWorld and most recently of Upside) and
Fred Davis (who helped launch Wired and Ziff-Davis' computer publishing division) are collaborating on a new mag called Dig-It, a computer pub they promise won't look like any
computer pub you've read before. The book will be aimed at the top 10 percent of technology enthusiasts, those who are at the forefront of adopting a digital lifestyle. The
publication is the first effort from newly formed Consumertronics Media. (Pam Lenz, Consumertronics Media, 510-526-6601, pam@dig-it-
now.com)
Tech Temerity
