Stories by PRNEWS

Newsweek offers readers more information on personal services with a new Focus section, yet to be titled. The five-page section will include information on health, technology, money and travel. Pitch information for the section (which… Continued

BusinessWeek and USA Today are partnering on editorial features on personal finance and investing, which will be produced by both staffs and published in both pubs, starting April 2. The first piece will be titled… Continued

We’ve seen plenty of new agency service models since the recession took hold, but none that turns PR into packaged goods. Real-World PR, based in Portland, Ore., offers PR in a box – literally. The… Continued

Other important findings from the Council of PR Firms’ survey of Fortune 1,000 leaders: Poor Gore. Vice President Cheney and Secretary of State Powell would be the best CEOs (with each garnering 23 percent of… Continued

Kathy Cripps officially joined the Council of PR Firms as president this month, replacing Jack Bergen, who left to join Siemens USA (PRN, Dec. 10, 2001). She recently spoke with PR NEWS about her plans… Continued

Part One of a Two-Part Series on Media Analytics No one questions that perception matters. No one doubts that good press has a positive impact on the corporate bottom-line. Problem is, no one agrees on… Continued

March 5 1:30-3:00pm EST “Quantifying Your Contributions: Measuring the Impact of PR on Your Bottom Line” A Webinar presented by PR NEWS Register at http://www.prandmarketing.com

Don’t miss your chance to nominate your most valued young colleague! Deadline for nominations for PR NEWS’ annual “15 to Watch” list is March 11. We honor the 15 young players (35 and under) who… Continued

Your press release has gone through all its drafts and you’ve finally received approval from all the necessary parties. But is it really ready to hit the wires? Mitchell Friedman, of Mitchell Friedman Communications, offers… Continued

Biz360 is integrating MediaMap’s media data, including journalist and publication profiles, into its Market360 tool. Execs from Biz360 and MediaMap say the partnership will allow users to better track relationships with journalists as well as… Continued