Stories by PRNEWS

A PR firm that isn’t hopping on the crisis management bandwagon today is truly behind the times, for obvious reasons. As we reported in the May 6 issue of PR NEWS, many client- side organizations… Continued

You’ve built a stellar online press center with all the must-haves: clear contact information, current press releases, basic company backgrounders, management bios, financial info, photos. Now how do you drive traffic to the site -… Continued

This week, we go back to the basics for a lesson in media training to use and pass along to more junior staffers. There are no more impatient creatures than journalists. A deadline-driven workplace, a… Continued

The discovery of Chandra Levy’s remains in Washington, D.C. last month and the recent ruling that her death was a homicide have re-ignited the media frenzy surrounding her disappearance last summer. The story, which is… Continued

Well, not necessarily, but the old adage recently panned out for AT&T Broadband. PRN sister publication CableFAX Daily recently reported that the service provider got some negative press in the Seattle Times when its spam… Continued

Cantor Fitzgerald, one of the bond trading firms hit the hardest by the attack on the World Trade Center, has already experienced its share of bad press for what many see as capitalizing on the… Continued

Don’t miss the opportunity to have your outstanding PR campaign recognized. The deadline to enter PR NEWS’ Platinum PR Awards is Friday, June 7. Visit http://www.PRandMarketing.com for more information on categories and to download an… Continued

What if Enron’s Kenneth Lay had followed the classic rules of crisis management (Tell the truth: Tell it early, tell it all, tell it yourself)? Probably in the long run it wouldn’t have avoided the… Continued

In 2000, St. Vincent Hospital in Indianapolis was looking for a way to brand its pediatric wing and increase funding for the hospital’s children’s programs and services. What better way than to reach out directly… Continued

U.S. News & World Report 1050 Thomas Jefferson Street, N.W. Washington, D.C. 20007 http://www.usnews.com As special projects editor at U.S. News & World Report, Jodi Schneider has a lot on her plate. She manages all… Continued