Stories by PRNEWS

Between Anna Nicole Smith and Donald Trump, we’re getting our fill of irritating celebrity comebacks. At least Trump’s return to the limelight offers a new pitching opportunity: This month, The Donald launched a new quarterly… Continued

June Cleaver, look out. Ladies’ Home Journal, the soccer mom’s bible, is getting a major re-do. In March, the publication will re-launch with everything from new paper stock to a very different editorial angle focused… Continued

Trend: Many PR professionals consider “corporate social responsibility” the new buzz phrase for a concept that has long been at the root of the best corporate reputations. Whatever you call it, CSR can have a… Continued

Part One of Two The press are coming, the press are coming! Now what? The way you manage your media contacts before and during major events such as trade shows or grand openings may influence… Continued

Strikes, job actions, lockouts: Labor disputes of every stripe have occurred in virtually every industry, from manufacturing facilities to the halls of academia. It’s about more than just wages and working conditions. It is a… Continued

The staff of PR NEWS is sad to report the loss of one of its columnists, Paul Shinoff. Shinoff, who headed up the San Francisco-based Shinoff Group and penned our media relations column, passed away… Continued

PETA and vegan musician Moby want Americans to quit one Thanksgiving tradition cold turkey … so to speak. They have teamed on a campaign advising Americans to contact the well-publicized Butterball Turkey Hotline to complain… Continued

The Gates Foundation, established by Microsoft founder Bill Gates and wife Melinda, will give more than $100 million over the next 10 years to help arrest the spread of HIV in India. Gates said at… Continued

It’s nice to know that even after the Millennium, Sept. 11, the midterm elections, and all the other changes we as a society have seen in the last few years, some things really don’t change.… Continued

In a match made in cowboy heaven, the Wrangler apparel brand became the first title sponsor of the Professional Rodeo Cowboys Association’s National Finals Rodeo in 2001. The pair wanted to announce the sponsorship with… Continued