Stories by PRNEWS

You may not have news today, but that doesn’t mean you shouldn’t contact reporters now to prep them for upcoming announcements – as long as you approach the pitch with no expectations of immediate coverage.… Continued

Primedia joins the growing group of publishers hoping to grab a piece of the homeland security pie, launching Transportation Security Magazine, a spin-off of its Access Control & Security Systems Magazine. The pub, whose first… Continued

Video gaming pubs are bucking the trend these days, with new titles launching and established ones growing. Ziff Davis’ Xbox Nation is increasing its publishing schedule from quarterly to bi-monthly beginning in 2003. Evan Shamoon… Continued

Got a hot tip? In what has become a trend among the networks since 9/11, NBC is launching a standalone investigative unit, based in Washington. The unit will focus on topics like the War on… Continued

A company’s reputation has a profound impact on how reporters work with executives and report their stories. According to the 2002 Middleberg/Ross Survey of Media, which surveyed 774 North American business, technology, health and consumer… Continued

It’s the classic PR horror story: the eccentric CEO informs you he wants to be on the cover of TIME before year’s end … or else. And it’s not just a media relations myth, either.… Continued

Part Two of Two As we discovered in the first installment of our advice for event management, advance work is the name of the game in making sure the media are motivated to attend your… Continued

SAN FRANCISCO – Trust us – the underlying theme at PRSA’s 2002 International Conference here was the need for PR to play a major role in corporate accountability. More than 3,000 attendees (including close to… Continued

One of the major themes at this year’s PRSA International Conference was the pressing need to quantify the impact of PR on business. That means not only measuring accurately, but turning your focus away from… Continued

Lindsay Hutter, SVP of communications and public relations for the National Association of Convenience Stores, joins Hill and Knowlton’s Washington, D.C., office to head up the new Association Specialty Group. The group is designed to… Continued