June Cleaver, look out. Ladies’ Home Journal, the soccer mom’s bible, is getting a major re-do. In March, the publication will re-launch with everything from new paper stock to a very different editorial angle focused… Continued
Stories by PRNEWS
Trends & Tactics
November 25th, 2002 by PRNEWSTrend: Many PR professionals consider “corporate social responsibility” the new buzz phrase for a concept that has long been at the root of the best corporate reputations. Whatever you call it, CSR can have a… Continued
Rethinking Your Approach to the Media at Press Events
November 25th, 2002 by PRNEWSPart One of Two The press are coming, the press are coming! Now what? The way you manage your media contacts before and during major events such as trade shows or grand openings may influence… Continued
In Labor Strike Situations, PR Powers Both Sides of Dispute
November 25th, 2002 by PRNEWSStrikes, job actions, lockouts: Labor disputes of every stripe have occurred in virtually every industry, from manufacturing facilities to the halls of academia. It’s about more than just wages and working conditions. It is a… Continued
In Memoriam
November 18th, 2002 by PRNEWSThe staff of PR NEWS is sad to report the loss of one of its columnists, Paul Shinoff. Shinoff, who headed up the San Francisco-based Shinoff Group and penned our media relations column, passed away… Continued
Turkey Talk
November 18th, 2002 by PRNEWSPETA and vegan musician Moby want Americans to quit one Thanksgiving tradition cold turkey … so to speak. They have teamed on a campaign advising Americans to contact the well-publicized Butterball Turkey Hotline to complain… Continued
Gates Foundation Invests $100M in Cause Marketing
November 18th, 2002 by PRNEWSThe Gates Foundation, established by Microsoft founder Bill Gates and wife Melinda, will give more than $100 million over the next 10 years to help arrest the spread of HIV in India. Gates said at… Continued
A Tale of Two Contests … And Two Crises
November 18th, 2002 by PRNEWSIt’s nice to know that even after the Millennium, Sept. 11, the midterm elections, and all the other changes we as a society have seen in the last few years, some things really don’t change.… Continued
PR Pros Wrangle Journalists Execs and Cowboys for Bullish Event
November 18th, 2002 by PRNEWSIn a match made in cowboy heaven, the Wrangler apparel brand became the first title sponsor of the Professional Rodeo Cowboys Association’s National Finals Rodeo in 2001. The pair wanted to announce the sponsorship with… Continued
Media Insight: Portals Magazine
November 18th, 2002 by PRNEWSLine56 Media 10940 Wilshire Blvd., Suite 600 Los Angeles, CA 90024 310/443-4226 http://www.portalsmag.com Like most publications in the high-tech sector, Line56 magazine felt the crunch over the past year, changing its name to E-business Journal… Continued