Stories by PRNEWS

Media Insight: Portals Magazine

November 18th, 2002 by

Line56 Media 10940 Wilshire Blvd., Suite 600 Los Angeles, CA 90024 310/443-4226 http://www.portalsmag.com Like most publications in the high-tech sector, Line56 magazine felt the crunch over the past year, changing its name to E-business Journal… Continued

Media Moves

November 18th, 2002 by

Business 2.0 (one of MediaMap’s “Most Searched”), adds three new regular contributors to the mag and Web site. Jeffrey Pfeffer of the Graduate School of Business at Stanford pens a new column called “The Human… Continued

Media Metrics

November 18th, 2002 by

In this new feature, PR NEWS offers you key stats on the media and media relations – information you need but don’t have time to dig up. We’ll rotate the information on a weekly basis… Continued

Strategy of the Week

November 18th, 2002 by

You want your execs to become known as experts in the industry. You want journalists to consider your communications department or agency not just a source of pitches, but a reliable source of information they… Continued

Get Ready to Network

November 18th, 2002 by

CMP Media is launching a new opportunity for PR pros in the computer networking arena looking to … well … network. Networks for Business New York, a conference and expo, will be held Sept. 16-18… Continued

An ‘Unusual’ Morph

November 18th, 2002 by

CNNfn’s cleverly titled “Business Unusual” changes its name to “Your Money” and expands to an hour-long format, including call-ins with live experts to answer investors’ questions. Ali Velshi continues as host, covering topics including personal… Continued

Trends & Tactics …

November 18th, 2002 by

Despite the scandals that have rocked the corporate world, most PR agencies and departments have done little to safeguard themselves. This, according to the results from a study conducted over the past few months by… Continued

Advice from the IR Department: It’s Not Just A Numbers Game

November 18th, 2002 by

Part Two of Two In our Nov. 4 issue, we gave you a roadmap to learning more about investor relations. In this second installment of “Learning the IR Ropes,” we went straight to the IR… Continued

Persistence, Creativity Key to Beating the Slump in Tech Market

November 18th, 2002 by

Joe Blumenfeld still remembers the good ol’ days. “During the bubble, a flurry of press releases and emails was sufficient to start telling your company’s story,” says Blumenfeld, director of worldwide PR for software maker… Continued

Strategy of the Week

November 11th, 2002 by

This week’s strategy: Carefully consider both budget and audience before electing to conduct an in-person media tour. The best strategy is to mix a variety of delivery mechanisms, both traditional and high-tech, for reaching your… Continued