Line56 Media 10940 Wilshire Blvd., Suite 600 Los Angeles, CA 90024 310/443-4226 http://www.portalsmag.com Like most publications in the high-tech sector, Line56 magazine felt the crunch over the past year, changing its name to E-business Journal… Continued
Stories by PRNEWS
Media Moves
November 18th, 2002 by PRNEWSBusiness 2.0 (one of MediaMap’s “Most Searched”), adds three new regular contributors to the mag and Web site. Jeffrey Pfeffer of the Graduate School of Business at Stanford pens a new column called “The Human… Continued
Media Metrics
November 18th, 2002 by PRNEWSIn this new feature, PR NEWS offers you key stats on the media and media relations – information you need but don’t have time to dig up. We’ll rotate the information on a weekly basis… Continued
Strategy of the Week
November 18th, 2002 by PRNEWSYou want your execs to become known as experts in the industry. You want journalists to consider your communications department or agency not just a source of pitches, but a reliable source of information they… Continued
Get Ready to Network
November 18th, 2002 by PRNEWSCMP Media is launching a new opportunity for PR pros in the computer networking arena looking to … well … network. Networks for Business New York, a conference and expo, will be held Sept. 16-18… Continued
An ‘Unusual’ Morph
November 18th, 2002 by PRNEWSCNNfn’s cleverly titled “Business Unusual” changes its name to “Your Money” and expands to an hour-long format, including call-ins with live experts to answer investors’ questions. Ali Velshi continues as host, covering topics including personal… Continued
Trends & Tactics …
November 18th, 2002 by PRNEWSDespite the scandals that have rocked the corporate world, most PR agencies and departments have done little to safeguard themselves. This, according to the results from a study conducted over the past few months by… Continued
Advice from the IR Department: It’s Not Just A Numbers Game
November 18th, 2002 by PRNEWSPart Two of Two In our Nov. 4 issue, we gave you a roadmap to learning more about investor relations. In this second installment of “Learning the IR Ropes,” we went straight to the IR… Continued
Persistence, Creativity Key to Beating the Slump in Tech Market
November 18th, 2002 by PRNEWSJoe Blumenfeld still remembers the good ol’ days. “During the bubble, a flurry of press releases and emails was sufficient to start telling your company’s story,” says Blumenfeld, director of worldwide PR for software maker… Continued
Strategy of the Week
November 11th, 2002 by PRNEWSThis week’s strategy: Carefully consider both budget and audience before electing to conduct an in-person media tour. The best strategy is to mix a variety of delivery mechanisms, both traditional and high-tech, for reaching your… Continued