Stories by PRNEWS

Marketing Execs Still Come Out on Top in Pay Scale

December 16th, 2002 by

Despite increasing interest (fueled by corporate scandal and other crises) in the power of PR, most corporations still prioritize marketing over PR when it comes to compensation. According to Mercer’s 2002 Corporate Marketing and Communication… Continued

Corporate Public Affairs Compensation

December 16th, 2002 by

Data from the Public Affairs Council’s Corporate Public Affairs Compensation Report shows compensation for public affairs professionals on par with compensation for corporate communications professionals. Top public affairs execs get median compensation of $188,500, according… Continued

PR NEWS 2002 Salary Survey

December 16th, 2002 by

Compensation for Corporate Communications Titles Title Median Total Cash Compensation* % Eligible for Short-Term Incentives % Eligible for Long-Term Incentives Vice President, Corporate Communications $183,600 86% 63% Corporate Communications Manager $101,800 86% 48% Media Relations… Continued

An Organized Approach to PR

December 16th, 2002 by

The jury’s still out on the ideal organizational structure that will optimize communications. But in general, integrated communications functions that directly report to the most senior levels of the company are key. Companies are considering… Continued

Finding the Ideal PR Candidate

December 16th, 2002 by

No single set of skills will match the requirements of every PR role, but we found that most senior-level PR pros we asked – from agencies, nonprofits and major corporations – are looking for a… Continued

PR Titles: Irrelevant, Inaccurate – Or Both?

December 16th, 2002 by

What you are in PR isn’t always equivalent to what you do. The roles associated with various PR titles vary dramatically from company to company, with the VP of communications at one company responsible for… Continued

Flexible Schedules Become Trump Card for Retaining PR Talent

December 16th, 2002 by

Money talks. But in the PR department at Philadelphia-based software company Mindbridge, there are some things that talk even louder. “A lot of our folks, especially on the marketing side, have wanted to work from… Continued

Slow & Steady Wins the Race in Today’s PR Hiring Market

December 16th, 2002 by

Roberta Carlton waited seven months to fill a position in her PR department before hearing a former colleague was in the market for a new job. Carlton, the director of global PR for software firm… Continued

Job Tracker

December 9th, 2002 by

National Public Relations agency seeks senior healthcare pros. Must have knowledge of pharmaceutical product launches, know FDA regulations. Experience supervising staff and handling new business pitches. Resumes to: marie@cantorconcern.com

Strategy of the Week

December 9th, 2002 by

One of the major lessons Brigadier General Ronald Rand of the U.S. Air Force took away from the tragedies of Sept. 11: Never leave home without your Blackberry. When he evacuated his office in the… Continued