Despite increasing interest (fueled by corporate scandal and other crises) in the power of PR, most corporations still prioritize marketing over PR when it comes to compensation. According to Mercer’s 2002 Corporate Marketing and Communication… Continued
Stories by PRNEWS
Corporate Public Affairs Compensation
December 16th, 2002 by PRNEWSData from the Public Affairs Council’s Corporate Public Affairs Compensation Report shows compensation for public affairs professionals on par with compensation for corporate communications professionals. Top public affairs execs get median compensation of $188,500, according… Continued
PR NEWS 2002 Salary Survey
December 16th, 2002 by PRNEWSCompensation for Corporate Communications Titles Title Median Total Cash Compensation* % Eligible for Short-Term Incentives % Eligible for Long-Term Incentives Vice President, Corporate Communications $183,600 86% 63% Corporate Communications Manager $101,800 86% 48% Media Relations… Continued
An Organized Approach to PR
December 16th, 2002 by PRNEWSThe jury’s still out on the ideal organizational structure that will optimize communications. But in general, integrated communications functions that directly report to the most senior levels of the company are key. Companies are considering… Continued
Finding the Ideal PR Candidate
December 16th, 2002 by PRNEWSNo single set of skills will match the requirements of every PR role, but we found that most senior-level PR pros we asked – from agencies, nonprofits and major corporations – are looking for a… Continued
PR Titles: Irrelevant, Inaccurate – Or Both?
December 16th, 2002 by PRNEWSWhat you are in PR isn’t always equivalent to what you do. The roles associated with various PR titles vary dramatically from company to company, with the VP of communications at one company responsible for… Continued
Flexible Schedules Become Trump Card for Retaining PR Talent
December 16th, 2002 by PRNEWSMoney talks. But in the PR department at Philadelphia-based software company Mindbridge, there are some things that talk even louder. “A lot of our folks, especially on the marketing side, have wanted to work from… Continued
Slow & Steady Wins the Race in Today’s PR Hiring Market
December 16th, 2002 by PRNEWSRoberta Carlton waited seven months to fill a position in her PR department before hearing a former colleague was in the market for a new job. Carlton, the director of global PR for software firm… Continued
Job Tracker
December 9th, 2002 by PRNEWSNational Public Relations agency seeks senior healthcare pros. Must have knowledge of pharmaceutical product launches, know FDA regulations. Experience supervising staff and handling new business pitches. Resumes to: marie@cantorconcern.com
Strategy of the Week
December 9th, 2002 by PRNEWSOne of the major lessons Brigadier General Ronald Rand of the U.S. Air Force took away from the tragedies of Sept. 11: Never leave home without your Blackberry. When he evacuated his office in the… Continued