Stories by PRNEWS

Dear Readers, Happy New Year! We hope 2003 will bring you success and prosperity – and we want to help you meet those goals. This year PR NEWS officially launches several new tools and features… Continued

According to Keli Swenson, founder of new bi-monthly pub Female Entrepreneur, magazines for small business owners are operating in an old-school world where the entrepreneurial spirit was distinctly masculine. Female Entrepreneur and its companion Web… Continued

Sure, your executive team is good on camera and talks easily with the press. General media savvy is nice to have, and everyday prompting and coaching from the PR team about executive interactions with media… Continued

Honesty. Transparency. Responsibility. They’re the buzz words for every company these days. But the winners of this year’s PR NEWS CSR Awards did more than just talk about them. In a year in which corporate… Continued

Trend: Senior management of U.S. multinational companies is more bearish than ever on the economy. Only 48 percent of senior execs surveyed by PricewaterhouseCoopers’ Management Barometer in the third quarter are optimistic about economic prospects… Continued

The New York Daily News has been a long-time sponsor of various community outreach programs. But in 2001, the paper’s leadership realized it needed an initiative that would specifically target its core audience of middle-aged… Continued

Ziff Davis Media Game Group 101 Second Street San Francisco, CA 34105 415/547-8000 415/547-8777 (fax) http://www.ziffdavis.com With its newest publication, Ziff Davis Media Game Group aims to reach those among the estimated 20 million video-game… Continued

It’s tough to say what the most coveted media placements are, but odds are, the pubs whose editorial calendars get the most hits in media databases such as MediaMap’s are probably popular pitching opportunities. Following… Continued

After yet another phone call from “Jane at company X, just calling to see if you got my email last week,” we at PR NEWS are making a few New Year’s resolutions: Don’t take another… Continued

Corporate Moves Hughes Electronics Corp. elevates Bob Marsocci to VP of corporate communications. He will retain his position as director of comms for DirecTV Inc., a Hughes subsidiary. Marsocci replaces George Jamison, who was named… Continued