Approximately 20,000 GE workers plan to go on strike this week for two days to protest a hike in healthcare co-pays that union officials say will cost some employees an additional $400 a year in… Continued
Stories by PRNEWS
Trends & Tactics …
January 13th, 2003 by PRNEWSThere’s no mistaking that James Bond was driving an Aston Martin in his latest appearance on the big screen, and certainly that didn’t hurt the brand. But have consumers reached the point of saturation with… Continued
PRNEWS Tipsheet
January 13th, 2003 by PRNEWSTipsheet is a new biweekly feature providing actionable advice in an easy-to-read use, “clippable” format. If you need a strategic primer on a certain PR topic, consider Tipsheet your invaluable “cheat sheet.” Research and measurement… Continued
Media Relations Gives ‘Chicano’ Place in American History
January 13th, 2003 by PRNEWSLaunching a seemingly obscure art exhibit in San Antonio is a challenge in and of itself. And it’s a whole other challenge pitching the idea right after the Sept. 11 terrorist attacks. Add a target… Continued
Media Insight: Music Industry Coverage, The New York Times <P
January 13th, 2003 by PRNEWS229 W. 43rd Street New York, NY 10036 212/556-1234 http://www.nytimes.com It doesn’t get much better than landing coverage in The New York Times, and Lynette Holloway, East Coast music industry reporter, is opening new avenues… Continued
Media Moves
January 13th, 2003 by PRNEWSNational News: Julia Sommerfeld, health producer for MSNBC.com, leaves to become a health reporter for The Seattle Times. Email jsommerfeld@seattletimes.com; Molly Masland will cover health at MSNBC.com until a replacement for Sommerfeld is named. Call… Continued
Media Metrics
January 13th, 2003 by PRNEWSThough the tech magazine industry has taken a hit over the past few years, there are still some hefty books left standing. Following are the top 5 consumer computer books by circulation, according to Media… Continued
Strategy of the Week
January 13th, 2003 by PRNEWSThis week’s strategy: Know thy subject matter (especially if your subject matter is PR). All too often lately we’ve asked relatively simple questions of fairly senior-level PR executives, only to be told, “I’ll get back… Continued
Chronicle Mag Gets Facelift
January 13th, 2003 by PRNEWSThe San Francisco Chronicle Magazine launched a redesign last month that’s not just skin deep. Sure, the paper stock is heavier and the mag has a new look, but it also includes new features like… Continued
Goodbye to Bartley
January 13th, 2003 by PRNEWSThe Wall Street Journal’s venerable editor, Robert Bartley, has retired after more than 30 years with the paper but will continue to pen the Thinking Things Over column. Paul Gigot, editorial page editor, will assume… Continued