Stories by PRNEWS

GE Employees Shine Light on Key Internal Communications Issue

January 13th, 2003 by

Approximately 20,000 GE workers plan to go on strike this week for two days to protest a hike in healthcare co-pays that union officials say will cost some employees an additional $400 a year in… Continued

Trends & Tactics …

January 13th, 2003 by

There’s no mistaking that James Bond was driving an Aston Martin in his latest appearance on the big screen, and certainly that didn’t hurt the brand. But have consumers reached the point of saturation with… Continued

PRNEWS Tipsheet

January 13th, 2003 by

Tipsheet is a new biweekly feature providing actionable advice in an easy-to-read use, “clippable” format. If you need a strategic primer on a certain PR topic, consider Tipsheet your invaluable “cheat sheet.” Research and measurement… Continued

Media Relations Gives ‘Chicano’ Place in American History

January 13th, 2003 by

Launching a seemingly obscure art exhibit in San Antonio is a challenge in and of itself. And it’s a whole other challenge pitching the idea right after the Sept. 11 terrorist attacks. Add a target… Continued

Media Insight: Music Industry Coverage, The New York Times <P

January 13th, 2003 by

229 W. 43rd Street New York, NY 10036 212/556-1234 http://www.nytimes.com It doesn’t get much better than landing coverage in The New York Times, and Lynette Holloway, East Coast music industry reporter, is opening new avenues… Continued

Media Moves

January 13th, 2003 by

National News: Julia Sommerfeld, health producer for MSNBC.com, leaves to become a health reporter for The Seattle Times. Email jsommerfeld@seattletimes.com; Molly Masland will cover health at MSNBC.com until a replacement for Sommerfeld is named. Call… Continued

Media Metrics

January 13th, 2003 by

Though the tech magazine industry has taken a hit over the past few years, there are still some hefty books left standing. Following are the top 5 consumer computer books by circulation, according to Media… Continued

Strategy of the Week

January 13th, 2003 by

This week’s strategy: Know thy subject matter (especially if your subject matter is PR). All too often lately we’ve asked relatively simple questions of fairly senior-level PR executives, only to be told, “I’ll get back… Continued

Chronicle Mag Gets Facelift

January 13th, 2003 by

The San Francisco Chronicle Magazine launched a redesign last month that’s not just skin deep. Sure, the paper stock is heavier and the mag has a new look, but it also includes new features like… Continued

Goodbye to Bartley

January 13th, 2003 by

The Wall Street Journal’s venerable editor, Robert Bartley, has retired after more than 30 years with the paper but will continue to pen the Thinking Things Over column. Paul Gigot, editorial page editor, will assume… Continued