Stories by PRNEWS

Aligning your brand with your website is all about consistency, core messaging, and audience appeal. How can you make sure your website is compelling to your audience and encouraging return visits? Some pros on the front lines weigh in.

There is a proverb that says, “Failure is the mother of success.” And we, as business professionals, know this to be true. Struggle is the best educator. And innovating and failing fast has become a top business strategy. In this PRNEWS series, in partnership with the Institute for Public Relations, some of the most successful leaders in the industry will share the lessons they have learned from failure.

Let’s face it: You don’t have to be running PR for Donald Trump to find yourself mired in the muck with a difficult client. This is a common situation for those in PR and communications and it causes a lot of stress and anxiety. So it’s important to know how best to deal with challenging clients, both to minimize the psychological impact on you and also ensure you deliver quality results for the client.

Whether you’re jumping into podcasting as a producer or a guest, two things should have already happened: you decided on a great story to tell and how to tell it. But if the “how” is via a podcast, how can you be sure that’s the right choice?

A candidate’s resume doesn’t tell the whole story. Emotional intelligence is not quantifiable on a CV but it has been identified as the number one quality you need in a new employee. So it’s important first to understand what EI is, and then use your interviewing skills to suss out clues. Here’s how.

Corporate commitments to the big picture confer a halo that transcends commerce. So how do you get that halo? One of the most common—and effective—ways is via a CSR campaign. Here are some tips that can help you use these to connect with your audience and not just inspire loyalty, but inspire change.

It’s not all about eye contact or presence. Public speaking is like an expensive watch: There’s an almost incalculable amount of highly intricate machinery working behind the scenes to keep it running smoothly. The speaking—like telling time—looks effortless, but it takes many highly coordinated pieces to function. If you are representing your brand on stage, here’s how you make sure you’re doing it right.

Often found anchoring a newscast or reporting from the field, veteran TV pro Megan Pringle knows what kinds of stories will hook viewers and boost ratings. A lot of her stories come from press releases—but a lot of press releases also hit the trash bin. Pringle gives PRNEWS the scoop on how to grab her attention and get your story on her newscast.

The massive growth in businesses shifting functions, products and processes online means cyber risk is growing too. Hopefully you and your clients already have top-notch crisis plans in place—but do you have a specific plan to address a cyber attack? If not, the time to tackle that is now. Don’t wait to strategize until you face a hacking or breach scenario that could potentially destroy you or your client’s brand.

There is a proverb that says, “Failure is the mother of success.” And we, as business professionals, know this to be true. So why do we only discuss our triumphs? In this PRNEWS series, in partnership with the Institute for Public Relations, some of the most successful leaders in the industry will share the lessons they have learned from failure.