Stories by PRNEWS

Flatlines for Modern Physician

December 15th, 2003 by

The media recession has claimed another victim: Crain Communications Modern Physician, which has ceased publication with the December issue. However, it’s not lights out completely. The magazine’s contents will be folded into sister publication Modern… Continued

Next Stop, the Windy City

December 15th, 2003 by

When Time Out New York launched in the states in 1995, media mavens pooh-poohed the publication, saying there was no room on the newsstand for another New York City cultural guide. Nearly nine years later,… Continued

New Magazine targets Gay Professionals

December 15th, 2003 by

While existing gay magazines like The Advocate and Out tend to focus their coverage on politics and entertainment, Echelon wants to put the spotlight on gay and lesbian professionals climbing the corporate ladder. The publication,… Continued

Even More Media Vehicles targeting Hispanics

December 15th, 2003 by

Media outlets are scrambling to come up with content for Hispanics, the largest growing demographic in the country. Now ESPN, the dean of sports programming, is tossing its hat into the ring. On January 7… Continued

Platinum PR Award Winner/Event Marketing: Weber Shandwick and American Airlines: The Sky’s the Limit: How Pitching A Curve Can Help Your Event Fly

December 15th, 2003 by

It started with a one-line e-mail a PR executive sent to a buddy of his who happens to be to a television producer in Los Angeles. It culminated two weeks later with the entire audience… Continued

Editor’s Note

December 15th, 2003 by

PR NEWS’ Platinum PR Awards will include a new category in 2004: Most Effective Press Release. The award entries will be due April 5; Look for more information on the awards soon.

The Wasted Power of the Press Release

December 15th, 2003 by

I would like to start off this column with a little exercise, as you sit in your office and read this newsletter. All together now. Put your hands up to each side of your head,… Continued

Bugaboos

December 15th, 2003 by

David Orgel, editor-in-chief of Supermarket News, makes sure to cover all the aisles. Like a shopper with a long check-off list, the Fairchild Publications’ weekly breaks down into sections each of the areas found in… Continued

Image Patrol: Two Major Groups Try To Undo the (Media) Damage Done

December 15th, 2003 by

This month we’re going to take a look at trust and the impact a crisis has on the level of trust that an organization inspires from its constituencies. First there’s the AARP, which makes for… Continued

Senior PR Execs Playing Bigger Role in CSR Efforts

December 15th, 2003 by

A few years ago in an episode of “The Simpsons,” Homer is (wrongly) accused of sexual harassment. Despite his pleas to the community that the whole thing was a big misunderstanding, the media — as… Continued