Stories by PRNEWS

While existing gay magazines like The Advocate and Out tend to focus their coverage on politics and entertainment, Echelon wants to put the spotlight on gay and lesbian professionals climbing the corporate ladder. The publication,… Continued

Media outlets are scrambling to come up with content for Hispanics, the largest growing demographic in the country. Now ESPN, the dean of sports programming, is tossing its hat into the ring. On January 7… Continued

It started with a one-line e-mail a PR executive sent to a buddy of his who happens to be to a television producer in Los Angeles. It culminated two weeks later with the entire audience… Continued

PR NEWS’ Platinum PR Awards will include a new category in 2004: Most Effective Press Release. The award entries will be due April 5; Look for more information on the awards soon.

I would like to start off this column with a little exercise, as you sit in your office and read this newsletter. All together now. Put your hands up to each side of your head,… Continued

David Orgel, editor-in-chief of Supermarket News, makes sure to cover all the aisles. Like a shopper with a long check-off list, the Fairchild Publications’ weekly breaks down into sections each of the areas found in… Continued

This month we’re going to take a look at trust and the impact a crisis has on the level of trust that an organization inspires from its constituencies. First there’s the AARP, which makes for… Continued

A few years ago in an episode of “The Simpsons,” Homer is (wrongly) accused of sexual harassment. Despite his pleas to the community that the whole thing was a big misunderstanding, the media — as… Continued

There’s still time to register for PR NEWS’ Advanced CSR: “Developing & Executing Successful Corporate Social Responsibility Programs” on Tuesday, Dec. 9; 1:30-3 p.m. (ET) Go to http://www.PRandMarketing.com .

“If some spokesman insists on using circular language to answer a question, we have to give him the opportunity to do that, even if the rest of the story makes clear the absurdity of the… Continued