You might recall predictions amid the Internet froth of the late-1990s that pretty soon we would be able to buy anything and everything online with a simple point-and-click. That, of course, hasn’t happened and even… Continued
Stories by PRNEWS
Big Media Buy-in Requires Solid Financials
November 3rd, 2004 by PRNEWSCAMPAIGN TYPE: Media Relations TIMEFRAME: March 2003 – April 2004 BUDGET: US: $10,000/month (global was $20,000/month) URL: http://www.ruderfinn.com As wireless-technology provider InterDigital prepared for 2003, punching up its media outreach was atop its agenda. PR… Continued
Asia-Pacific Watch: Drivers Of Perception
November 3rd, 2004 by PRNEWSWhat are the characteristics of a “good and responsible” company that wants to do business in Asia-Pacific markets? Increasingly, they’re non-tangible factors, like doing something for the community and making products that impress other people,… Continued
In Iraq, It’s all About the Pictures: Once Again, Seeing is Believing
November 3rd, 2004 by PRNEWSThe Iraqi prisoner abuse scandal at Abu Ghraib confirms what communications experts in and out of politics have been saying for generations – “you need to see it to believe it.” David Gergen, the legendary… Continued
PR News/Counselors Academy Study on Election PR Mirrors Divisiveness of Campaign
November 3rd, 2004 by PRNEWSThey may still be counting the votes this morning. With many electoral analysts predicting a repeat of the 2000 election debacle, we would be foolish to try and call the 2004 winner in what has… Continued
There’s No Place to Hide
November 3rd, 2004 by PRNEWSBy Jonathan Bernstein/Bernstein Crisis Management There are no good days to release bad news. Period. And one of the worst times and dates is the one about which the media has the most suspicion -… Continued
Freaky Friday: The Day That Makes Releasing Bad News Worse
November 3rd, 2004 by PRNEWSTim O’Brien, principal with the Pittsburgh-based PR agency O’Brien Communications, was representing a computer services company three years ago when the firm had to release information concerning a “material disclosure,” or heavy corporate expense. The… Continued
Correction
October 27th, 2004 by PRNEWSIn the Oct. 20, 2004 issue of PR News featuring a table of media measurement companies, we should have included PRtrak (http://www.prtrak.com). We apologize for the omission.