Stories by PRNEWS

Media Metrics

November 3rd, 2004 by

You might recall predictions amid the Internet froth of the late-1990s that pretty soon we would be able to buy anything and everything online with a simple point-and-click. That, of course, hasn’t happened and even… Continued

Big Media Buy-in Requires Solid Financials

November 3rd, 2004 by

CAMPAIGN TYPE: Media Relations TIMEFRAME: March 2003 – April 2004 BUDGET: US: $10,000/month (global was $20,000/month) URL: http://www.ruderfinn.com As wireless-technology provider InterDigital prepared for 2003, punching up its media outreach was atop its agenda. PR… Continued

Asia-Pacific Watch: Drivers Of Perception

November 3rd, 2004 by

What are the characteristics of a “good and responsible” company that wants to do business in Asia-Pacific markets? Increasingly, they’re non-tangible factors, like doing something for the community and making products that impress other people,… Continued

In Iraq, It’s all About the Pictures: Once Again, Seeing is Believing

November 3rd, 2004 by

The Iraqi prisoner abuse scandal at Abu Ghraib confirms what communications experts in and out of politics have been saying for generations – “you need to see it to believe it.” David Gergen, the legendary… Continued

PR Pulse

November 3rd, 2004 by

PR ANALYSIS CONDUCTED EXCLUSIVELY for Levick Strategic Communications by CARMA INTERNATIONAL shows that Chinese companies operating in the United States are in dire need of better communications. CARMA examined three dozen reports in major U.S.… Continued

PR News/Counselors Academy Study on Election PR Mirrors Divisiveness of Campaign

November 3rd, 2004 by

They may still be counting the votes this morning. With many electoral analysts predicting a repeat of the 2000 election debacle, we would be foolish to try and call the 2004 winner in what has… Continued

There’s No Place to Hide

November 3rd, 2004 by

By Jonathan Bernstein/Bernstein Crisis Management There are no good days to release bad news. Period. And one of the worst times and dates is the one about which the media has the most suspicion -… Continued

Freaky Friday: The Day That Makes Releasing Bad News Worse

November 3rd, 2004 by

Tim O’Brien, principal with the Pittsburgh-based PR agency O’Brien Communications, was representing a computer services company three years ago when the firm had to release information concerning a “material disclosure,” or heavy corporate expense. The… Continued

Correction

October 27th, 2004 by

In the Oct. 20, 2004 issue of PR News featuring a table of media measurement companies, we should have included PRtrak (http://www.prtrak.com). We apologize for the omission.

PR Movers

October 27th, 2004 by

CCG Investor Relations — Crocker Coulson was recently promoted to President of the Los Angeles-based investor relations/strategic communications firm; William Coffin will continue to serve as Chairman-CEO. Coulson, who joined CCG in 1999 as an… Continued