Stories by PRNEWS

As summer fades, so, too, will many of those promises to hit the health club to get in better shape…that is, until New Year’s resolutions start to creep up on us a few months from… Continued

It’s a question few PR professionals can avoid. Identity often begins with a moniker, perpetuating senior PR managers’ struggle to make it catchy, distinct and accurately descriptive of what it represents. For ChiroPractice Marketing Solutions… Continued

CLIENT: ChiroPractice Marketing Solutions PR AGENCY: Chet Holmes Int’l TIMEFRAME: Nov. 2004 – ongoing It’s a bonus for kids going back to school. Students in many markets are receiving free backpack-fitting evaluations from chiropractors this… Continued

Does this sound familiar? You go online to search for a simple piece of information on a company’s Web site — a telephone number for a particular department, say, media relations, or a street address… Continued

By Ian Lipner It’s easy to tell when the summer’s almost over. It gets dark earlier. Pennant races heat up. A bit closer to home, clients and executives come back from their vacations armed with… Continued

Fortune’s 2005 list of the “100 Fastest-Growing Companies” hits newsstands this week. While the technology sector still is well-represented on the list, energy is starting to burn things up; 19 oil companies are among this… Continued

While we applaud the Public Relations Society of America (PRSA) calling September “Ethics Month,” the effort reminds us of Earth Day, which begs the question: Why reserve just one day to recognize the environment? Does… Continued

David Rickey, VP of public relations at insurance and financial services firm Alfa Corp. (Montgomery, Ala.), usually distributes at least one video news release (VNR) a month on agricultural issues, making sure to include a… Continued

By Michael Herman/Epley Associates All too often, the hiring process ends up being one of either desperation or convenience. We’re either faced with an immediate need that demands quick turnaround or we’re faced with a… Continued

For senior PR pros grappling with how to attract (and retain) new talent, the local pharmacy is an unlikely spot for recruiting. Don’t laugh. The next time you get a prescription filled, you might want… Continued