Stories by PRNEWS

It’s a confession we should all make to the gods of overused office lingo: Forgive me, for I have sinned. I used no fewer than seven clichés in my last business interaction. No matter how… Continued

Barbara McDonald, hired earlier this month by the Public Relations Society of America (PRSA) as marketing director, a newly created position, faces the pressing task of increasing the organization’s (poor) visibility and overseeing the strategic… Continued

Physician, Heal Thyself “If we, as a profession, wish these online attacks would stop, then we have to do something about cleaning our own house. We have tolerated the worst practice of public relations long… Continued

Entry forms are due Sept. 1 for the Institute for Public Relations’ Golden Ruler Award, which recognizes excellence in public-relations measurement and evaluation. Winners will be announced at the Institute’s Annual Distinguished Lecture and Awards… Continued

When it comes to Beantown, the term “Big Dig” can be defined in more ways than one. The more obvious definition is the 14-year-old (and $14 billion) mega construction project designed to improve the roadways… Continued

COMPANY: Int’l Gemological Institute AGENCY: French/West/Vaughan TIMEFRAME: 1999-ongoing BUDGET: $149,500 per year The International Gemological Institute (IGI)certifies the carat, color, clarity, cut and overall quality of diamonds and other gemstones. Maybe you already are familiar… Continued

While financial performance is the crux of success for big businesses, Delahaye’s Media Index for Best Corporate Reputation is the standard for good media ink – and a lesson for PR managers on what defines… Continued

Despite the airline industry’s current financial woes – United Airlines and US Airways both filed for bankruptcy in 2002 – the travel industry continues to recover from the industry depression following the 9/11 attacks in… Continued

By Bruce Jeffries-Fox The previous article in this series explored how research helps maximize the chances that the events you select will yield the desired outcomes (see PR News, June 22). This article focuses on… Continued

Although a growing number of journalists favor e-mail as the best way for PR execs to send information, that in no way ensures that you’re going to get your press release, news announcement, etc., through… Continued