Stories by PRNEWS

Tip Sheet: Ethics and Employee Blogging: ‘The Science Beneath the Art’

April 17th, 2006 by

By Frank Ovaitt If the telephone were new today, just appearing in the work place, would we be sorting out issues of whether or not employees should be able to place calls and speak their… Continued

Exclusive PR News/MediaLink Survey: Digital Media Platforms: Is PR Still Behind the Times?

April 17th, 2006 by

The digitalization of communications has introduced an array of new words into vocabularies industry-wide – podcasts, blogs, RSS feeds – all of which evolved from cryptic cyber dialects among underground “techie” communities to conversational verbiage… Continued

How Procter & Gamble Made The PR-to-Sales Connection

April 17th, 2006 by

(This article was excerpted from the upcoming book “Unleashing the Power of Public Relations: The Contrarian’s Guide to Marketing and Communication” by Mark Weiner, president of Delahaye. The book will be published in June by… Continued

PR Personality Profile: From Vancouver With Gusto

April 10th, 2006 by

When Marshall McLuhan spoke about a “global village,” he probably wasn’t thinking about PR agencies that operated across borders. Nonetheless, the Canadian scholar inspired a fellow Canuck to seek success in the North American PR… Continued

Phil & Courtney Talking PR: Learning a Harsh PR Lesson From the Chair Throwing School

April 10th, 2006 by

(This week, PR News editors Phil Hall and Courtney Barnes question whether the message, the messenger or even the audience is to blame for unsuccessful PR campaigns.) PHIL: Back when I was in seventh grade,… Continued

Corporate Reputation Gauge: Management Strength: Another One Bites the Dust

April 10th, 2006 by

A corporation, like a chain, is only as strong as its weakest link – or its weakest executive, as the case may be. That notion is maintained in this week’s corporate reputation gauge, provided with… Continued

Case Study: A Do-It-Yourself Global High-Tech Trade Conference

April 10th, 2006 by

Company: Globalpress Connection Timeframe: Sept. 2005 to March 2006 Starting a new trade conference is never a simple proposition, especially in the high-tech world. Between long-established trade shows and vendor-sponsored gatherings, it would appear this… Continued

PR Spotlight: A PR Matter of Life and Death: Raising Awareness of the Darfur Genocide

April 10th, 2006 by

Promoting the introduction of a new product or service is a challenge for any PR professional. But how does one go about promoting awareness of an ongoing genocide in a distant country? For the Unitarian… Continued

The PR Sherpa: Crisis Communications, Government Agency-Style

April 10th, 2006 by

Question: Many government agencies have a reputation (whether deserved or not) of facing crisis communications with stonewalling or deliberate misinformation. What advice can you give to information officers in public agencies in regard to handling… Continued

Tip Sheet: Lies, Smears & Dirty Tricks: An Ugly (But True) PR Story

April 10th, 2006 by

By Steve Ellwanger By now, everyone is aware of lobbyist Jack Abramoff and public relations man Michael Scanlon, who have pleaded guilty to various illegal deeds involving their nefarious representation of American Indian tribes. Here… Continued