Stories by PRNEWS

PR is all about image, yes? Well, what about your image? As a PR professional, your business success hinges upon not only your communications skills and connections, but also how you present yourself. And it… Continued

Question: How do you feel about setting up press junkets, with large numbers of reporters interviewing a subject at once, versus one-on-one interviews? ANSWER: From a time viewpoint, junkets can ferry in a larger quantity… Continued

By Michael J. Smith PR for its own sake is not enough anymore. Clients want our work to lead to real, tangible business development. I’ve been in PR for 25 years and believe it is… Continued

The Food Lion supermarket chain operates 490 stores in North Carolina, and last month it showed its home state colors with a two-week promotional campaign titled “Got to be NC Products.” The endeavor provided in-store… Continued

Historically, corporate communications and corporate risk management have been spherically exclusive. But increasingly, those division lines are dissolving. PR professionals not only play a part in risk communications, but they can also have a hand… Continued

When it comes to spreading the word in a PR campaign, every PR professional knows that the messenger is just as important as the message. “You have to have the right spokesperson,” says Gene Grabowski,… Continued

There is nothing funny about prostate cancer. But for Dr. Richard N. Atkins, CEO of the National Prostate Cancer Coalition, inspiration for promoting awareness of this medical condition arose from a late-night funnyman. “Ever since… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins go postal over the USPS’ PR problems.) PHIL: If anyone needs a boost of good PR, it is the U.S. Postal Service. They keep raising… Continued

Have you done your grocery shopping today? Even better: Have you stopped to consider the PR behind the supermarket industry? More than ever before, this industry needs to ratchet up its PR tactics: Rising food… Continued

Company: KMS California Agency: Warschawski Public Relations Timeframe: October 2005 to April 2006 Texas folklorist James Frank Dobie once offered this pithy observation on the lethal consequences of conformity: Conform and be dull. Earlier this… Continued