Stories by PRNEWS

Last week, the Institute for Public Relations announced the winner of its annual Jack Felton Golden Ruler Award, which honors public relations campaigns or programs with clear, measurable objectives and innovative methods of evaluation. This… Continued

In today’s media landscape, blogs are to communications what radio was in the 1920s and 30s, television in the 1940s and 50s, and newspapers in the 1960s and 70s, thus requiring PR professionals to continuously… Continued

Smile – You’re On Candid Camera As the National Football League training season heats up in stadiums across the country, so do controversies surrounding restrictions placed on news crews by NFL management and PR reps.… Continued

From the dubious activities at the U.S. Army’s military prison at Guantanamo Bay to the lurid rape accusations leveled against members of the Duke University lacrosse team to the chaos of the 2005 Gulf Coast… Continued

The need to measure return on investment (ROI) has long since been seared into the minds of communications professionals, from the days of mere clip counting to the emergence of more modern approaches (think marketing… Continued

From Fortune’s “Most Admired Companies” to BusinessWeek/Interbrand’s “Best Global Brands” survey, the quest to achieve reputation greatness in the corporate world is an ongoing struggle. Along with the magazine world’s measure of reputation and brand… Continued

By Craig Harrison You’ve seen it in every classified ad and most job descriptions: Must have excellent communication skills. Even worse, once hired, it reappears annually each review period: Improve communication skills. What’s a person… Continued

This week’s column climbs a hill: Capitol Hill, to be precise, with a focus on federally-oriented public affairs strategies. Whether the campaign involves getting messages into the corridors of power or getting the messages out… Continued

Manage Stakeholder Engagement Company: Comalco (a member of the Rio Tinto Group) Agency: Burson-Marsteller Timeframe: 2000-2004 Budget: $245,000 The year 2000 was a tough one Comalco, the primary bauxite/alumina supplier to Australia, New Zealand and… Continued

Any PR professional can beef up his or her library with the following titles, each of which gives unique and anecdotal insights into the fields of PR, marketing and/or business. The Fall of Advertising and… Continued