Stories by PRNEWS

Two PR industry leaders are going that proverbial extra mile to help raise awareness and funds for very worthy causes on behalf of children with special needs. Peter Debreceny, vice president of corporate relations at… Continued

Question: I am a PR professional and I am ready for an ascension to Chief Marketing Officer. Can I expect to enjoy a long and successful tenure in that role? Answer: The executive search firm… Continued

By Mark Daly As the old adage goes: Bad news travels fast. The worse the news is, the faster it seems to spread. There is something positive about bad news, however: It has bite, spreading… Continued

Sarbanes-Oxley Has Its Cake and Eats It, Too It’s a practical financial control for some and a nagging moral compass for others, but no matter what approach businesses take, Sarbanes-Oxley has played an undeniably significant… Continued

(This article was written by M.H. “Mac” McIntosh, president of the business-to-business marketing consulting firm Mac McIntosh Inc. in North Kingstown, RI). Here’s a hypothetical situation for the media relations planners: Tom is a well-known… Continued

Few corporate symbols are as ubiquitous as a cup of coffee with the Starbucks insignia or the McDonald’s “Golden Arches.” In instances like these, brand images serve as a common language that transcends the boundaries… Continued

Change for the Better Jeremy Pepper is not afraid of change. In fact, he’s made a career out of evolving and adapting to new environments. Pepper recently joined the San Francisco office of Weber Shandwick… Continued

Until relatively recently, most Americans probably never heard of the United Arab Emirates. But increasingly, this confederation of seven tiny emirates (most notably Dubai) has generated considerable attention in the American and European media. The… Continued

Company: The Very, Very Good Earth Timeframe: January to April 2004 Few people would credit bunnies with inspirational PR decisions, but Ben Kubelsky found his most successful promotional campaigns thanks to a trio of bunnies… Continued

Some people will do anything to promote themselves in order to get a Hollywood contract. In the case of Ryan Dacko, “anything” involves running across the country from his home in Syracuse, NY, to the… Continued