Stories by PRNEWS

A recent study conducted by Fleishman-Hillard and the National Consumers League provides a surprising perspective on corporate social responsibility (CSR). The study, comprised of a quantitative telephone survey with 800 U.S. adults, offers new insight… Continued

As the old adage goes, insanity can be defined as doing the same thing over and over and expecting something to change. The good news: I’m not insane. As much of a non sequitur as… Continued

Wal-Mart’s German Faux-Pas Opening corporate outposts in overseas markets is by no means a new phenomenon but, judging from Wal-Mart’s recent missteps, one might assume that the learning curve is still a steep one. In… Continued

When the AOL unit of Time Warner recently announced it was laying off 5,000 members of its worldwide workforce, it went through great efforts to make its announcement as upfront and detailed as possible. The… Continued

As former General Electric CEO Jack Welch has said, “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” The statement is sagacious enough on its own, but… Continued

(This article was written by Gene Grabowski, vice president of Levick Strategic Communications, and will appear in the upcoming PR News Crisis Management Guidebook, available later this month. The 200-page guidebook includes strategies and tactics… Continued

It often seems that there is very little therapeutic value in reading news reports relating to health and medicine. In fact, health-related statistics at global and national levels can easily make anyone ill with their… Continued

Two PR industry leaders are going that proverbial extra mile to help raise awareness and funds for very worthy causes on behalf of children with special needs. Peter Debreceny, vice president of corporate relations at… Continued

Question: I am a PR professional and I am ready for an ascension to Chief Marketing Officer. Can I expect to enjoy a long and successful tenure in that role? Answer: The executive search firm… Continued

By Mark Daly As the old adage goes: Bad news travels fast. The worse the news is, the faster it seems to spread. There is something positive about bad news, however: It has bite, spreading… Continued