Stories by PRNEWS

Company: OpsTechnology Agency: VerbFactory Timeframe: 2004 to present Many PR professionals will either laugh or cringe in recalling executives who demand (not expect, demand) coverage in publications such as the Wall Street Journal or the… Continued

Got Corporate Social Responsibility (CSR) on the brain? If you don’t, you should…

The Dangers And Opportunities Behind Global Brands *A study released last month by the Economist’s Intelligence Unit reported that, “Cultural differences between countries, the intangible nature of services and the fragmentation of marketing channels, all… Continued

Last week, the Institute for Public Relations announced the winner of its annual Jack Felton Golden Ruler Award, which honors public relations campaigns or programs with clear, measurable objectives and innovative methods of evaluation. This… Continued

In today’s media landscape, blogs are to communications what radio was in the 1920s and 30s, television in the 1940s and 50s, and newspapers in the 1960s and 70s, thus requiring PR professionals to continuously… Continued

Smile – You’re On Candid Camera As the National Football League training season heats up in stadiums across the country, so do controversies surrounding restrictions placed on news crews by NFL management and PR reps.… Continued

From the dubious activities at the U.S. Army’s military prison at Guantanamo Bay to the lurid rape accusations leveled against members of the Duke University lacrosse team to the chaos of the 2005 Gulf Coast… Continued

The need to measure return on investment (ROI) has long since been seared into the minds of communications professionals, from the days of mere clip counting to the emergence of more modern approaches (think marketing… Continued

From Fortune’s “Most Admired Companies” to BusinessWeek/Interbrand’s “Best Global Brands” survey, the quest to achieve reputation greatness in the corporate world is an ongoing struggle. Along with the magazine world’s measure of reputation and brand… Continued

By Craig Harrison You’ve seen it in every classified ad and most job descriptions: Must have excellent communication skills. Even worse, once hired, it reappears annually each review period: Improve communication skills. What’s a person… Continued