Stories by PRNEWS

What, Me Worry About Click Fraud? Any company engaged in pay-per-click advertising knows it’s a risky proposition, because advertisers shell out money to a search engine every time a surfer clicks on the company’s links,… Continued

The Public Relations Society of America’s 2006 International Conference may be in the rearview mirror, but it still resonates as a lesson in the importance of approaching a multi-day conference with a strategy. The combination… Continued

Seven things you’ll learn in this week’s issue of PR News 1. It only takes 450 words to communicate a rock-solid strategy to the CEO. (p. 6) 2. Ratios can define trends, shape pitches and… Continued

The crisis hits like a thunderbolt. It’s Saturday night. Your executives are scattered across the U.S., Europe and Asia. That’s when you learn the hard way that your crisis preparation binder, which sits on the… Continued

The validity of communications as both a science and an art is not just a modern-day battle. The concept dates back thousands of years to a time when Aristotle – responding to Plato’s defamation of… Continued

In the 11-06-06 All-Star issue, PR News incorrectly identified two honorable mentions, Julia Cartwright and Emily Callahan, and one Hall of Fame inductee, Tom Martin. Cartwright is the SVP of communications for the American Legacy… Continued

The interview of former President Bill Clinton by Fox News’ Chris Wallace created a great deal of media fodder for a couple of weeks earlier this fall. The tempest raged over whether Clinton went “over… Continued

Company: New York City Agency: NYC & Co. Timeframe: 2001, ongoing Crises come in many flavors. Some relate to the security of client data or the image of a company that fails to deliver on… Continued

ChoicePoint Responds Your October 23 article, “Communicating Security Breaches: When in Doubt, Shut the Door,” contains inaccurate statements regarding ChoicePoint’s response to the data fraud incident we disclosed in February 2005. Your article stated that… Continued

Is the Rate Of CEO Turnover Stabilizing? Communicating CEO departures and managing subsequent succession plans have long been on the proverbial communications to-do list, making a recent Weber Shandwick survey of particular interest to PR/comms… Continued